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Online Course

An Introduction to Pricing Strategy and Revenue Management

ENAC via FutureLearn

Overview

Demystify differential pricing and revenue management

How do airlines, hotels, resorts and other organisations manage their prices? Why are these prices apparently unrelated to costs and different for each consumer? And what are the underlying reasons and processes behind these prices?

On this course you’ll answer these questions and more. You will consider the pricing strategies of different industries and explore the mechanisms at the core of differential pricing and revenue management.

Through the course you will apply your learning to practical pricing problems, pricing simulation games and interactive case studies.

This course is for any professionals looking to apply pricing strategy and revenue management techniques to their organisation. It will also be useful to students of economics and business as well as everyday consumers keen to understand why and how prices vary.

Taught by

Nathalie Lenoir and Christophe Bontemps

Reviews

5.0 rating, based on 14 reviews

Start your review of An Introduction to Pricing Strategy and Revenue Management

  • L. completed this course.

    This is a course for everyone on beginner level and on a medium-level for those interested in specific fields: airlines, hotels, hospitality. Declared workload is viable, but for full experience (additional materials, more involvement into discussions)...
  • Alejandro completed this course, spending 7 hours a week on it and found the course difficulty to be medium.

    A compelling course on pricing strategies that combines videos, articles, exercises, quizzes, games, graphics, clear explanations, and interviews with the masters of Revenue Management. Teachers are well engaged in the forums, giving feedback and helping students to think about what they learn. Highly recommended for those who are into hospitality, travel or other service industries. If you want to be a Hotel Manager, you can't miss this course!
  • Hector completed this course, spending 3 hours a week on it and found the course difficulty to be medium.

    Nice variety of the learning material: clear and short videos, cartoon like animations, interviews, articles, and also access to a fantastic online pricing simulation platform.
    The course is very concrete and practice oriented, and I am redefining right now my own pricing strategy thanks to it.
    Highly recommanded.
  • Anonymous

    Anonymous completed this course.

    I originally took this course to comply with CDP demands of teaching and NVQ assessor roles. It looked like the least objectionably on the list but turned out to be the one of the best course I have ever done. Absolutely Brilliant! I have learnt so much and thought about topics that I would have never have done before. I would highly recommend this course.
  • Andrés completed this course.

    Very interesting and well prepared introductory course to this fascinating topic. Tutors are very involved, both preparing the materials as well as answering your questions and comments. This is a topic that every business oriented person should take seriously.
  • Anonymous

    Anonymous completed this course.

    Very nice organized with good slides and interesting interviews. It is mainly as an introduction on the subject but experienced professionals could also find it interesting.
  • Anonymous

    Anonymous completed this course.

    This is a great course that I got a lot from it. I am an marketer, and have many years experience in product marketing. I served several industries,starting from automotive, industrial equipment, healthcare food, safety protection wearings and now entertainment...
  • Anonymous

    Anonymous completed this course.

    Awesome! I do really enjoy this course; at first I refreshed all the past thing I´ve learned, but the 2 lasts weeks I started to learn something new and different!
    Educators and mentor were always answering questions and giving feedback.
    I do really promote this course, it is very interesting, with excellent interviews with great RM experts and very smooth to understand!
    Thank you very much, Christophe, Nathalie and Mai; and all the colleagues I had during the course!
    :D :D
  • Anonymous

    Anonymous completed this course.

    When I started the course I didn't have any idea of what we were talking about; however, the classes are easy to follow, the content is always clear and the videos are of great value. I liked that the interview professionals with a lot of experience in their field. I highly recommend this course to anyone who is looking for an esay, basic, hands-on course. Thank you all for the opportunity to learn on line for free, I truly appreciate.
  • Anonymous

    Anonymous completed this course.

    I suggest the course to everyone who wants to learn some basics about Pricing Strategy & Revenue Management.
    It is really well organised during all the four weeks with different activities proposed and "Check Assessment Tests" to focus on the main concepts week by week.
    So I enjoyed the course and the related videos about real life scenarios. Thank you!
  • Anonymous

    Anonymous completed this course.

    I suggest the course to everyone who wants to learn some basics about Pricing Strategy & Revenue Management.
    It is really well organised during all the four weeks with different activities proposed and "Check Assessment Tests" to review the main concepts.
    I enjoyed the course and in particular the videos related to real life scenarios. Thank you!
  • Multibabylia completed this course.

    I learned a lot with this class, it help me have a view on the RM. Everything was well explain, also the expert intervenants were very clear with their explaination. For the first time I finished an online course, it was so interessting and well structured. Thank you again.
  • Anonymous

    Anonymous completed this course.

    Good basic course. The concepts are presently simply and clearly. The course is easy and short enough to complete even if you have limited time.
    Do not expect an advanced or detailed revenue management course . The quizzes are very simple, good enjoyable basic intro to RM.
  • Anonymous

    Anonymous completed this course.

    This course helped me to understand in simple what is RM and its use. Will surely be benefit for me in my career. thanks to the moderators.I recommend those willing to pursue career in revenue management or entrepreneur/start-up businesses to join the course.

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