Discover what service management can do for your business’ customer service
Today an increasing number of companies compete on customer service skills, not product. Understanding a service-based approach to business is essential - even for product-based businesses.
On this course, you’ll discover the latest thinking in service management, exploring a service-centric perspective to marketing strategies and management principles. You’ll examine service as a business model, the value creation process, and promise management.
You’ll also discover how service-based thinking can help improve your customer service skills and overcome a range of business challenges.
This course is designed for business professionals and managers interested in the potential of adopting a service-based strategy, whether their firms are currently operating in an industrial or consumer context, or a manufactured goods or services context.
It is also relevant for business students wishing to specialise in service management and marketing.
Gustav Medberg and Christian Grönroos