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Strategic Sales Management

Fundação Instituto de Administração via Coursera Specialization

Overview

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization.

Syllabus

Course 1: Effective Sales – An Overview
- Offered by Fundação Instituto de Administração. Welcome to Strategic Sales Management specialization. This specialization course focus on ... Enroll for free.

Course 2: Sales Strategy
- Offered by Fundação Instituto de Administração. Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of ... Enroll for free.

Course 3: Models & Frameworks to Support Sales Planning
- Offered by Fundação Instituto de Administração. Welcome to Course 3 - Models & Frameworks to Support Sales Planning – In this course, you’ll ... Enroll for free.

Course 4: Sales & Marketing Alignment
- Offered by Fundação Instituto de Administração. Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered ... Enroll for free.

Course 5: Strategic Sales Management Final Project
- Offered by Fundação Instituto de Administração. Welcome to Course 5 – Strategic Sales Management Final Project. In this course, you’ll ... Enroll for free.

Courses

Taught by

Cesar Rodrigues, Edson Ito, Nelson Yoshida and Samantha Mazzero

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