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Fundação Instituto de Administração

Sales & Marketing Alignment

Fundação Instituto de Administração via Coursera


Welcome to Course 4 – Sales & Marketing Alignment.
This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face.
As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. We also mentioned that strategy and sales integration can be supported by marketing functions.
The discussions then went through sales strategy supported by intelligence analysis (Course 2), sales models and frameworks to support sales planning (Course 3).
By the consequence, at this point of this specialization, you are in a good position to go further in the sales planning and management functions. And this is the moment to tackle one of the biggest challenges that most sales professionals must address with diligence – Sales & Marketing Alignment.
The primary learning outcome of this course is to prepare you to apply concepts to support this alignment, with prescriptions and recommendations that contribute to improving the alignment. The improvement in the knowledge, competencies, and skills regarding sales & marketing alignment will contribute to increasing the potential for value creation from a strategic sales planning approach.

Taught by

Samantha Mazzero, Nelson Yoshida and Cesar Rodrigues


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  • Chanderkant Vashisth

    Chanderkant Vashisth completed this course.

    Sales and marketing is my passion, I will be working on graund zero to till time but as per my age next level to working 10 years balence my life in as company employee, till time Companyes need sertifection. I have started working with a sertifection.

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