Combine the best marketing tactics into a unified strategy for driving high quality leads in this course designed specifically for agencies.This course is designed for marketing agency professionals, however any digital marketer can benefit from this material. Content includes the best marketing tactics presented in a practical way so you can grow organically and start driving high quality leads to your agency.Combine the best marketing tactics into a unified strategy for driving high quality leads in this course designed specifically for agencies.
Overview
Syllabus
- Intro
- Andy introduces key challenges experienced by agencies and how his playbook strategies will help overcome these obstacles.
- Overview: Content Strategy for B2B Lead Generation
- In this lesson, you'll learn how content, SEO, and influencers work together, and identify ways to communicate digital marketing strategies to non-expert marketers.
- Digital Content Best Practices
- In this lesson, Andy focuses on content structure, so you can create compelling, engaging, scannable content that your audience demands.
- Account Based Content Marketing
- In this lesson, Andy explains how to use a “flip the funnel” approach so you can improve the relevance of your audience, build relationships, and refine your relevance over time.
Taught by
Andy Crestodina
