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Semrush Academy

SEO Principles: An Essential Guide for Beginners

via Semrush Academy


Get to know the essentials of SEO in this hands-on course. You’ll learn how to do all the basics, including keyword research, on-page SEO, technical SEO, and off-page SEO.


  • What is SEO? (The Multi-Trillion-Dollar Opportunity)
    • In this lesson, you’ll gain an understanding of what search engine optimization is and how search engine results pages work.
  • The 3 Components of SEO
    • In this lesson, you will be introduced to the main components of SEO and the also the relevance of using keywords on your webpages to rank on Google.
  • Intro to Keyword Research
    • In this lesson, you’ll learn the major factors to consider when conducting keyword research, how SEOs categorize keywords, and more.
  • Creating Your List of Target Keywords
    • In this lesson, you’ll learn how to use Semrush tools to build lists of target keywords, specifically using Organic Research, Keyword Overview, Keyword Magic Tool and Keyword Gap.
  • On-Page SEO
    • In this lesson, you will dive deeper into On-page SEO and will learn relevant factors and best practices for developing well-optimized webpages.
  • Technical SEO
    • In this lesson, we take a detailed look at Technical SEO, exploring in further detail how search engines work and using Semrushs Site Audit tool to diagnose issues to allow for optimisation.
  • Off-Page SEO
    • In this final lesson, you will learn Off-page SEO. Specifically the relevance of backlinks along with best practices of link building by using Semrushs Backlink Analytics and Link Building Tool.

Taught by

Kyle Byers


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