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Skillshare

Facebook Advertising MasterClass for Shopify-The Ultimate Guide to master Facebook ads for eCommerce

via Skillshare

Overview

the things you will learn thru this master class :

- How Facebook works and what do you need to do to create successful ads.

- How to create stunning photos for your products for FREE and avoid the awful photos of Ali-express that everybody else uses.

- How to create a converting video that will catch the eyes of your prospects and make them hit that buy button and pull out their credit cards.

- How to create an attractive thumbnail for your videos.- How to enhance your copywriting and write better ads text that will seduce facebook users and make them read your ad carefully.

- The things you need to be aware of to not get banned from facebook

- What is a facebook pixel and why it is important for your business and how to install it on your website.

- Which conversion event to choose for your pixel.

- The secret that nobody shows you elsewhere to succeed in Facebook ads.

- How to choose your campaign objective, your daily budget and the devices you want the ad to show on

- How to choose well your target audience, and this will save you a lot of money, because you will not be paying money to facebook to show your ad to people that are not interested.

- How to do efficient retargeting campaigns with different layers and not just basic retargeting.

- How to create an ad with thousands of likes and comments and shares.

- How to read data, and which metrics you need to concentrate on.

- How to know if a product is a winner, when to kill and ad and when to scale it.

- How to scale well your campaigns both vertically and horizontally

- How to use effectively lookalike audiences.

Syllabus

  • Introduction
  • Understand How Facebook Ads Works
  • Introduction to Facebook Ads Campaign Structure
  • Understand the CBO (Campaign Budget Optimization)
  • How to Check Out Your Competitors Ads
  • How to Create Awesome Images for Your Ads
  • Best Tips for Creating a Video for Your Ads
  • How to Create Simple Videos for Your Ad (Using Your Product Images)
  • Step by Step Video Ad Creation
  • How to edit your video ads on your mobile
  • Copywriting for FB ads - Master the ad text of your adCopywriting For FB Ads -
  • Campaign Objectives
  • Facebook Ads Updates After the IOS 14
  • Getting Familiar With the Facebook Ad Manager Dashboard
  • Define the best conversion event and daily budget for your ads
  • Conversion event and daily budget: Step by Step Optimization
  • How to choose the Ad Schedule
  • Best tactics to choose your target audience updated
  • Detailed Targeting
  • Detailed Targeting Example (Fully explained)
  • Optimization and Delivery
  • Optimization and delivery: Cost Control
  • Optimization and delivery: When you get charged - 3
  • Master the ad placements
  • How to set up your ad
  • How to read data and which metrics are important
  • How to create an ad with thousands of likes and shares updated
  • How to set up a (really) efficient retargeting campaigns Updates
  • When to kill an ad
  • When and How to scale your campaigns
  • How to boost your sales using lookalike audiences

Taught by

Rihab Seb

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