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Skillshare

The Vision of Leadership: How to Build a Social Mission-Driven Brand

via Skillshare

Overview

Learn what it takes to start a brand with a social mission. In this 45-minute class, Warby Parker Co-founder and Co-CEO Neil Blumenthal reveals how to identify a problem you want to solve, craft a brand’s architecture and story, and launch your vision for the greater good.

Whether you’re curious how businesses begin, eager to build a brand of your own, or already in business, you’ll gain the clarity and insight to start making a difference!

Syllabus

  • Introduction
  • Social Impact
  • Mission, Vision, and Brand Architecture
  • Your Brand as a Story
  • Launching
  • Final Thoughts

Taught by

Neil Blumenthal

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