This course is designed to understand how Google Analytics works as a tool. The course covers both Universal Analytics and Google Analytics 4 platforms. Teaching is based on 50 practical tips from the interface.
Overview
Syllabus
- Introduction
- Basic data description - dimensions and metrics
- GA4 and UA access
- How the measurement is done
- Bounce rate, time and uniqeness
- How to use the tool
- What to remember when doing analytics
- Socio-demo data
- Browser data
- Mobile experience
- Site content
- Site speed
- Internal site search
- How to use UTM parameters
- Traffic sources
- Landing page and keyword
- Keywords
- How to evaluate traffic sources
- Goal setup and funnels
- Product analytics and enhanced e-commerce
- Segmentation
- Google analytics access rights
- GA4 - Introduction
- GA4 - basic setup
- GA4 - hardcoded measurement
- GA4 - GTM setup
- GA4 - scroll tracking
- GA4 - additional setup
- GA4 - goal setup
- GA4 - UA vs. GA4
- GA4 - interface walkthrough
- GA4 - Free form
- GA4 - conversion rate
- GA4 - conversion rate in the interface
- GA4 - funnel exploration
- GA4 - path exploration
- GA4 - segment overlap
- GA4 - reports customisation
- GA4 - Tips - Browser's language
- GA4 - Tips - Location data
- GA4 - Tips - Browser conversion rate
- GA4 - Tips - Device category
- GA4 - Tips - Mobile device and screen resolution
- GA4 - Tips - Page speed insights
- GA4 - Tips - Mobile operating system
- GA4 - Tips - Landing pages
- GA4 - Tips - Paid traffic to landing pages
- GA4 - Tips - Custom channel grouping
- GA4 - Tips - Site search data
- GA4 - Tips - Product performance
- OUTRO
Taught by
Pavel Brecik
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