Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Google

Google Analytics for Beginners

Google via Independent

Overview

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

Syllabus

Unit 1: Introducing Google Analytics

  • Lesson 1: Why digital analytics?
  • Lesson 2: How Google Analytics works
  • Lesson 3: Google Analytics setup
  • Lesson 4: How to set up views with filters

Unit 2: The Google Analytics Interface

  • Lesson 1: Navigating Google Analytics
  • Lesson 2: Understanding overview reports
  • Lesson 3: Understanding full reports
  • Lesson 4: How to share reports
  • Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic Reports

  • Lesson 1: Audience reports
  • Lesson 2: Acquisition reports
  • Lesson 3: Behavior reports

Unit 4: Basic Campaign and Conversion Tracking

  • Lesson 1: How to measure Custom Campaigns
  • Lesson 2: Tracking campaigns with the URL Builder
  • Lesson 3: Use Goals to measure business objectives
  • Lesson 4: How to measure Google Ads campaigns
  • Lesson 5: Course review and next steps

Taught by

Google

Reviews

4.6 rating, based on 72 Class Central reviews

Start your review of Google Analytics for Beginners

  • I never thought that I will get this quality course for free. I was able to learn something new that I didn't know previously and I recommend learning and gaining basic knowledge about google data analytics in this rapidly growing digital marketing era.
  • Yub Raj Dhamala
    I recently completed the Google Analytics for Beginners course, and I must say it was an excellent learning experience. This course is designed for individuals who have little to no prior knowledge of Google Analytics, and it serves as a comprehensi…
  • Profile image for Sanjay Ks
    Sanjay Ks
    The goal of this certificate is to help students understand how to analyze and process data to gain key business insights. In particular, by the end of this Google certification, you’ll be able to: Perform all tasks required as a junior data analy…
  • The course is very beginner friendly. The approach is very simple, comprehensive, and direct to the point. All topics a beginner must learn were run-through and demos were very interactive and really provide a hands-on experience that we, as newbie and has zero knowledge on the topic would really appreciate to have. Surprisingly the course was packed with lots of information but not to point of exhaustion. The assessment at the end of each module also helped in reiteration. The division of the topic was also properly assigned in an order where you will be taking the information that is not overwhelming.
  • it was fun . i enjoyed the transcript and videos . it really helped me . the demo account also. you should try it out
  • Shubham
    I recently completed a Google Analytics course and I must say it was an incredibly valuable learning experience. The course provided a comprehensive overview of Google Analytics and its various features, giving me a solid foundation to analyze websi…
  • Lekshman R
    Those who intentionally looking for have to try it “Good to be updated on the changes that have taken place. Top marks for the instructor.” “Overall the course is going to be very useful in my day to day job.” “Really well done; made a dry subject really interesting, and clearly has a passion for traffic management that shone through!
  • It was awesome. The way google explains is just awesome. I learnt about a lot of ads. How they work and it's features. How a ad is displayed by google and presented to us which forces us to click the link. Google also has Google Analytics to help in this case too and the tutorial was also good. I hope it also had exercises to work it, which could check the knowledge of the user and suggest the part from which he should start. Still it is a great effort by Google
  • Overall, I would highly recommend this course to anyone looking to expand their knowledge in this field. The course is well-designed, engaging, and provides valuable insights that are applicable in real-life scenarios. I'm grateful for the opportunity to take this course and for the knowledge gained from it.
  • Arun J Kumar
    Highly recommended course with valuable information. Recommending this course for everyone. Informative and can be understand easily. Simple language.
  • Anonymous
    The goal of this certificate is to help students understand how to analyze and process data to gain key business insights. In particular, by the end of this Google certification, you’ll be able to: Perform all tasks required as a junior data analy…
  • Profile image for Saranya N P
    Saranya N P
    Super course.. now I can understand the basics of google analytics. I will continue my journey from this
  • Profile image for Jigyansu Mishra
    Jigyansu Mishra
    I recently completed the Google Analytics course and wanted to share my thoughts and feedback on this valuable learning experience. Overall, I found the course to be incredibly beneficial and exceeded my expectations in many ways. Here is my compreh…
  • Profile image for Victor Reis
    Victor Reis
    I recently completed the "Google Analytics for Beginners" course and I must say it was an excellent learning experience. The course was well-structured, easy to follow, and provided a comprehensive overview of Google Analytics. The instructor was kn…
  • Profile image for RAKESH GUPTA
    RAKESH GUPTA
    This week I've studied "Google analytics for beginners". Although I've studied GA various times previously, from different resources, including the beginner and the advanced courses on "Google Analytics Academy". No course could beat this one or come close to it.
    It goes on an overview about different parts and reports of GA with specific questions and to answer; what this part is trying to answer? Why this part do exist? Then it goes further to explain the settings on the account level, the property level, and the view level. With a more extensive focus on traffic sources and different types of goals.
  • Anonymous
    I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level
  • Narinder Singh
    "Google Analytics for Beginners" is a well-structured online course that provides a comprehensive introduction to the world of web analytics. The instructor's clear explanations and practical exercises make it easy for beginners to understand and apply the concepts. The hands-on experience with Google Analytics is a highlight, allowing learners to navigate the tool confidently. However, some advanced topics could have been explored in more depth, and the course could benefit from more up-to-date content. Nevertheless, it serves as an excellent starting point for beginners looking to harness the power of Google Analytics and make data-driven decisions for their websites.
  • Profile image for SurajitGhosh
    SurajitGhosh
    amazing The course is very beginner friendly. The approach is very simple, comprehensive, and direct to the point. All topics a beginner must learn were run-through and demos were very interactive and really provide a hands-on experience that we, as newbie and has zero knowledge on the topic would really appreciate to have. Surprisingly the course was packed with lots of information but not to point of exhaustion. The assessment at the end of each module also helped in reiteration. The division of the topic was also properly assigned in an order where you will be taking the information that is not overwhelming.
    Helpful
  • Akindele Olamide Solomon
    I was so elated from the beginning to the end of the training. I was just busy assimilating the intensive teachings from the trainers. The examples were so real. I appreciate your effort.

    I want to use this opportunity to thank the organizers of the training and also the mentors who taught and simplified the difficult topics.

    The method you used in the training was easy to understand. I am happy I participated in this training. I was able to have unrestricted access to mentors, connect and ask questions. I enjoyed every bit of response I got from them.
  • Anonymous
    I am interested in doing the course to improve my skills as a professional. I am a professional laboratory technician and I work as a teacher. I would like to know about advances in data analysis to improve the skills of our laboratory.

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.