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Google

Google Analytics for Beginners

Google via Independent

Overview

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

Syllabus

Unit 1: Introducing Google Analytics

  • Lesson 1: Why digital analytics?
  • Lesson 2: How Google Analytics works
  • Lesson 3: Google Analytics setup
  • Lesson 4: How to set up views with filters

Unit 2: The Google Analytics Interface

  • Lesson 1: Navigating Google Analytics
  • Lesson 2: Understanding overview reports
  • Lesson 3: Understanding full reports
  • Lesson 4: How to share reports
  • Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic Reports

  • Lesson 1: Audience reports
  • Lesson 2: Acquisition reports
  • Lesson 3: Behavior reports

Unit 4: Basic Campaign and Conversion Tracking

  • Lesson 1: How to measure Custom Campaigns
  • Lesson 2: Tracking campaigns with the URL Builder
  • Lesson 3: Use Goals to measure business objectives
  • Lesson 4: How to measure Google Ads campaigns
  • Lesson 5: Course review and next steps

Taught by

Google

Reviews

4.5 rating, based on 4 Class Central reviews

Start your review of Google Analytics for Beginners

  • Profile image for Dr Sadiqullah Elham
    Dr Sadiqullah Elham
    As you know English is an international language m So we should learn English and also around the world we can solve the problem with English .
    English has benefits in business education travel meetings and everything
    Thanks & Best Regards
  • Profile image for Baba Othuru
    Baba Othuru
    My aim I am complete change my life towards these course completed.that means I have much more interested to achieve the my securing job to be gain much more comparing others
  • Profile image for Rutik Nadankar
    Rutik Nadankar
    thank you for help, i learn lot about digital analytics as a university student it is easy way to get some knowledge in some free time
  • Profile image for Anand Chopra
    Anand Chopra
    Great course to learn the basics of google analytics. Would suggest this course to everyone starting a fresh.

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