Google Analytics for Beginners

Google via Independent

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Details

Go to class

Provider

Independent
Pricing

Free Certificate
Languages

English
Certificate

Certificate Available
Sessions

On-Demand
Level

Beginner

Found in

Overview

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

Syllabus

Unit 1: Introducing Google Analytics

Lesson 1: Why digital analytics?
Lesson 2: How Google Analytics works
Lesson 3: Google Analytics setup
Lesson 4: How to set up views with filters

Unit 2: The Google Analytics Interface

Lesson 1: Navigating Google Analytics
Lesson 2: Understanding overview reports
Lesson 3: Understanding full reports
Lesson 4: How to share reports
Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic Reports

Lesson 1: Audience reports
Lesson 2: Acquisition reports
Lesson 3: Behavior reports

Unit 4: Basic Campaign and Conversion Tracking

Lesson 1: How to measure Custom Campaigns
Lesson 2: Tracking campaigns with the URL Builder
Lesson 3: Use Goals to measure business objectives
Lesson 4: How to measure Google Ads campaigns
Lesson 5: Course review and next steps

Taught by

Google

Reviews

4.6 rating, based on 72 Class Central reviews

Start your review of Google Analytics for Beginners

Bipin Sharma @sharmabipin010

I never thought that I will get this quality course for free. I was able to learn something new that I didn't know previously and I recommend learning and gaining basic knowledge about google data analytics in this rapidly growing digital marketing era.
Yub Raj Dhamala

I recently completed the Google Analytics for Beginners course, and I must say it was an excellent learning experience. This course is designed for individuals who have little to no prior knowledge of Google Analytics, and it serves as a comprehensi…

I recently completed the Google Analytics for Beginners course, and I must say it was an excellent learning experience. This course is designed for individuals who have little to no prior knowledge of Google Analytics, and it serves as a comprehensive introduction to the tool and its functionalities.

One of the standout features of this course is its accessibility. The content is presented in a clear and concise manner, making it easy to understand even for beginners. The course is divided into digestible modules, each focusing on a specific aspect of Google Analytics. This structured approach helps learners grasp the concepts progressively without feeling overwhelmed.

The course covers a wide range of topics, including setting up Google Analytics, navigating the interface, understanding key metrics and dimensions, creating goals and filters, and generating reports. Each topic is explained with real-life examples and practical demonstrations, which enhances the learning experience and helps learners apply the knowledge effectively.

The instructors did an excellent job of breaking down complex concepts into simple terms. They provided relevant explanations and visuals, making it easier to comprehend the various features and functionalities of Google Analytics. Additionally, the course includes quizzes and assessments at the end of each module to reinforce the learned material, which I found to be quite helpful in testing my understanding.

What I appreciated most about this course was the hands-on approach. Throughout the course, learners are encouraged to follow along with the instructors and perform the actions in their own Google Analytics accounts. This interactive learning style not only keeps learners engaged but also helps them gain practical experience, ensuring they can confidently utilize Google Analytics in real-world scenarios.

The production quality of the course is top-notch. The video and audio quality are excellent, and the instructors speak clearly and at a pace that is easy to follow. The course platform is user-friendly, with a well-organized interface that allows learners to navigate through the modules effortlessly.

One potential area for improvement is the inclusion of more advanced topics. While the course covers the fundamentals of Google Analytics extensively, it would be beneficial to have additional modules or a separate course that delves into more advanced concepts and techniques. This would cater to learners who wish to explore the tool further and expand their knowledge beyond the basics.

Overall, the Google Analytics for Beginners course is a highly recommended resource for anyone who wants to gain a solid foundation in using Google Analytics. The course provides clear explanations, practical demonstrations, and hands-on experience, making it an effective and enjoyable learning journey. Whether you are a marketer, website owner, or simply interested in analyzing website data, this course will equip you with the necessary skills to make data-driven decisions using Google Analytics.
Sanjay Ks

The goal of this certificate is to help students understand how to analyze and process data to gain key business insights. In particular, by the end of this Google certification, you’ll be able to: Perform all tasks required as a junior data analy…

The goal of this certificate is to help students understand how to analyze and process data to gain key business insights.

In particular, by the end of this Google certification, you’ll be able to:

Perform all tasks required as a junior data analyst
Use data cleaning, analysis, and visualization tools to analyze and present data
Use the R programming language with SQL and Tableau to process data
Perform complex calculations using spreadsheets
Create dashboards to visualize and present data

The Google Data Analytics Professional Certificate will help us build the practical skills required to become a Data Analyst. The training program is developed by Google data engineers and is offered through Coursera as part of the Google Career Certification program.
Marion Aira Descartin @marionaira

The course is very beginner friendly. The approach is very simple, comprehensive, and direct to the point. All topics a beginner must learn were run-through and demos were very interactive and really provide a hands-on experience that we, as newbie and has zero knowledge on the topic would really appreciate to have. Surprisingly the course was packed with lots of information but not to point of exhaustion. The assessment at the end of each module also helped in reiteration. The division of the topic was also properly assigned in an order where you will be taking the information that is not overwhelming.
HASSAN ABDULRASHEED @habdulrasheed

it was fun . i enjoyed the transcript and videos . it really helped me . the demo account also. you should try it out
Shubham

I recently completed a Google Analytics course and I must say it was an incredibly valuable learning experience. The course provided a comprehensive overview of Google Analytics and its various features, giving me a solid foundation to analyze websi…

I recently completed a Google Analytics course and I must say it was an incredibly valuable learning experience. The course provided a comprehensive overview of Google Analytics and its various features, giving me a solid foundation to analyze website data effectively.

The course was well-structured, starting with the basics and gradually progressing to more advanced topics. Each module was presented in a clear and concise manner, making it easy to understand even for someone with limited prior knowledge of analytics. The instructor did an excellent job of explaining complex concepts and providing real-life examples to illustrate their practical applications.

One aspect I particularly appreciated was the hands-on approach of the course. Throughout the modules, there were numerous interactive exercises and quizzes that allowed me to apply what I had learned in a practical setting. This helped solidify my understanding of the material and gave me the confidence to use Google Analytics on my own.

The course also covered a wide range of topics, including setting up Google Analytics, tracking website traffic, analyzing user behavior, setting up goals and conversions, and creating custom reports. This comprehensive coverage ensured that I gained a holistic understanding of how to utilize Google Analytics to drive insights and make data-driven decisions.

Furthermore, the course provided ample resources and references for further exploration. The supplementary materials, such as cheat sheets and additional reading materials, were extremely helpful in reinforcing the concepts covered in the modules.

Overall, I highly recommend this Google Analytics course to anyone looking to enhance their analytical skills. Whether you are a business owner, marketer, or website developer, this course will equip you with the knowledge and tools to effectively measure and analyze website performance. The course's interactive nature, comprehensive content, and clear instruction make it a top-notch resource for mastering Google Analytics.
Lekshman R

Those who intentionally looking for have to try it “Good to be updated on the changes that have taken place. Top marks for the instructor.” “Overall the course is going to be very useful in my day to day job.” “Really well done; made a dry subject really interesting, and clearly has a passion for traffic management that shone through!
Satyam Raj @SatyamRaj

It was awesome. The way google explains is just awesome. I learnt about a lot of ads. How they work and it's features. How a ad is displayed by google and presented to us which forces us to click the link. Google also has Google Analytics to help in this case too and the tutorial was also good. I hope it also had exercises to work it, which could check the knowledge of the user and suggest the part from which he should start. Still it is a great effort by Google
Bibek Parajuli @bibekparajuli

Overall, I would highly recommend this course to anyone looking to expand their knowledge in this field. The course is well-designed, engaging, and provides valuable insights that are applicable in real-life scenarios. I'm grateful for the opportunity to take this course and for the knowledge gained from it.
Arun J Kumar

Highly recommended course with valuable information. Recommending this course for everyone. Informative and can be understand easily. Simple language.
Anonymous

The goal of this certificate is to help students understand how to analyze and process data to gain key business insights. In particular, by the end of this Google certification, you’ll be able to: Perform all tasks required as a junior data analy…

The goal of this certificate is to help students understand how to analyze and process data to gain key business insights.

In particular, by the end of this Google certification, you’ll be able to:

Perform all tasks required as a junior data analyst
Use data cleaning, analysis, and visualization tools to analyze and present data
Use the R programming language with SQL and Tableau to process data
Perform complex calculations using spreadsheets
Create dashboards to visualize and present data

The Google Data Analytics Professional Certificate will help us build the practical skills required to become a Data Analyst. The training program is developed by Google data engineers and is offered through Coursera as part of the Google Career Certification program.

I never thought that I will get this quality course for free. I was able to learn something new that I didn't know previously and I recommend learning and gaining basic knowledge about google data analytics in this rapidly growing digital marketing era
Saranya N P

Super course.. now I can understand the basics of google analytics. I will continue my journey from this
Jigyansu Mishra

I recently completed the Google Analytics course and wanted to share my thoughts and feedback on this valuable learning experience. Overall, I found the course to be incredibly beneficial and exceeded my expectations in many ways. Here is my compreh…

I recently completed the Google Analytics course and wanted to share my thoughts and feedback on this valuable learning experience. Overall, I found the course to be incredibly beneficial and exceeded my expectations in many ways. Here is my comprehensive review:

The course content was well-structured, comprehensive, and covered all the key topics I was hoping to learn about. The material was presented in a clear and concise manner, making it easy to follow along and understand. From the basics to more advanced concepts, each module built upon the previous one, ensuring a smooth progression of knowledge.

The instructor's expertise and passion for the subject matter were evident throughout the course. Their depth of knowledge and ability to communicate complex ideas in a simple and engaging manner made the learning experience highly enjoyable. The instructor's real-world examples and practical insights added tremendous value to the course.
Victor Reis

I recently completed the "Google Analytics for Beginners" course and I must say it was an excellent learning experience. The course was well-structured, easy to follow, and provided a comprehensive overview of Google Analytics. The instructor was kn…

I recently completed the "Google Analytics for Beginners" course and I must say it was an excellent learning experience. The course was well-structured, easy to follow, and provided a comprehensive overview of Google Analytics. The instructor was knowledgeable and engaging, making the learning process enjoyable.

I particularly appreciated the practical exercises, which allowed me to apply the concepts learned in real-world scenarios. The quizzes and assessments also helped me gauge my understanding of the material, and the detailed explanations of the correct answers were helpful.

Overall, I highly recommend this course to anyone who is new to Google Analytics or wants to refresh their knowledge. The course provides a solid foundation in the tool and its capabilities, and I feel confident in my ability to use it effectively. Thank you to the instructor and the team behind this course for an excellent learning experience.
RAKESH GUPTA

This week I've studied "Google analytics for beginners". Although I've studied GA various times previously, from different resources, including the beginner and the advanced courses on "Google Analytics Academy". No course could beat this one or come close to it.
It goes on an overview about different parts and reports of GA with specific questions and to answer; what this part is trying to answer? Why this part do exist? Then it goes further to explain the settings on the account level, the property level, and the view level. With a more extensive focus on traffic sources and different types of goals.
Anonymous

I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level
Narinder Singh

"Google Analytics for Beginners" is a well-structured online course that provides a comprehensive introduction to the world of web analytics. The instructor's clear explanations and practical exercises make it easy for beginners to understand and apply the concepts. The hands-on experience with Google Analytics is a highlight, allowing learners to navigate the tool confidently. However, some advanced topics could have been explored in more depth, and the course could benefit from more up-to-date content. Nevertheless, it serves as an excellent starting point for beginners looking to harness the power of Google Analytics and make data-driven decisions for their websites.
SurajitGhosh

amazing The course is very beginner friendly. The approach is very simple, comprehensive, and direct to the point. All topics a beginner must learn were run-through and demos were very interactive and really provide a hands-on experience that we, as newbie and has zero knowledge on the topic would really appreciate to have. Surprisingly the course was packed with lots of information but not to point of exhaustion. The assessment at the end of each module also helped in reiteration. The division of the topic was also properly assigned in an order where you will be taking the information that is not overwhelming.
Helpful
Akindele Olamide Solomon

I was so elated from the beginning to the end of the training. I was just busy assimilating the intensive teachings from the trainers. The examples were so real. I appreciate your effort.

I want to use this opportunity to thank the organizers of the training and also the mentors who taught and simplified the difficult topics.

The method you used in the training was easy to understand. I am happy I participated in this training. I was able to have unrestricted access to mentors, connect and ask questions. I enjoyed every bit of response I got from them.
Anonymous

I am interested in doing the course to improve my skills as a professional. I am a professional laboratory technician and I work as a teacher. I would like to know about advances in data analysis to improve the skills of our laboratory.