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Google

Google Analytics for Beginners

Google via Independent

Overview

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

Syllabus

Unit 1: Introducing Google Analytics

  • Lesson 1: Why digital analytics?
  • Lesson 2: How Google Analytics works
  • Lesson 3: Google Analytics setup
  • Lesson 4: How to set up views with filters

Unit 2: The Google Analytics Interface

  • Lesson 1: Navigating Google Analytics
  • Lesson 2: Understanding overview reports
  • Lesson 3: Understanding full reports
  • Lesson 4: How to share reports
  • Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic Reports

  • Lesson 1: Audience reports
  • Lesson 2: Acquisition reports
  • Lesson 3: Behavior reports

Unit 4: Basic Campaign and Conversion Tracking

  • Lesson 1: How to measure Custom Campaigns
  • Lesson 2: Tracking campaigns with the URL Builder
  • Lesson 3: Use Goals to measure business objectives
  • Lesson 4: How to measure Google Ads campaigns
  • Lesson 5: Course review and next steps

Taught by

Google

Reviews

4.6 rating, based on 91 Class Central reviews

Start your review of Google Analytics for Beginners

  • Yub Raj Dhamala
    I recently completed the Google Analytics for Beginners course, and I must say it was an excellent learning experience. This course is designed for individuals who have little to no prior knowledge of Google Analytics, and it serves as a comprehensi…
  • I never thought that I will get this quality course for free. I was able to learn something new that I didn't know previously and I recommend learning and gaining basic knowledge about google data analytics in this rapidly growing digital marketing era.
  • The course is very beginner friendly. The approach is very simple, comprehensive, and direct to the point. All topics a beginner must learn were run-through and demos were very interactive and really provide a hands-on experience that we, as newbie and has zero knowledge on the topic would really appreciate to have. Surprisingly the course was packed with lots of information but not to point of exhaustion. The assessment at the end of each module also helped in reiteration. The division of the topic was also properly assigned in an order where you will be taking the information that is not overwhelming.
  • Profile image for Vinod Gambhire
    Vinod Gambhire
    I recently completed a Google Analytics course aimed at beginners, and I must say it exceeded my expectations in every way. The course provided a solid foundation for understanding and harnessing the power of Google Analytics, making it an invalua…
  • Profile image for Sanjay Ks
    Sanjay Ks
    The goal of this certificate is to help students understand how to analyze and process data to gain key business insights. In particular, by the end of this Google certification, you’ll be able to: Perform all tasks required as a junior data analy…
  • Milan Vadhavana
    I recently completed an online course on Google Analytics, and I must say it was an incredibly enriching experience. The course, offered by [Insert Course Provider Name], provided a comprehensive understanding of Google Analytics, covering everythin…
  • it was fun . i enjoyed the transcript and videos . it really helped me . the demo account also. you should try it out
  • Lekshman R
    Those who intentionally looking for have to try it “Good to be updated on the changes that have taken place. Top marks for the instructor.” “Overall the course is going to be very useful in my day to day job.” “Really well done; made a dry subject really interesting, and clearly has a passion for traffic management that shone through!
  • Arun J Kumar
    Highly recommended course with valuable information. Recommending this course for everyone. Informative and can be understand easily. Simple language.
  • Rishi Maurya
    I was very confident to do this course because i knew some analytics skills and tools but after learning google analytics for beginners gave me much more confident to level up my skills in analytics thanks to both the trainer.
  • It was awesome. The way google explains is just awesome. I learnt about a lot of ads. How they work and it's features. How a ad is displayed by google and presented to us which forces us to click the link. Google also has Google Analytics to help in this case too and the tutorial was also good. I hope it also had exercises to work it, which could check the knowledge of the user and suggest the part from which he should start. Still it is a great effort by Google
  • Shubham
    I recently completed a Google Analytics course and I must say it was an incredibly valuable learning experience. The course provided a comprehensive overview of Google Analytics and its various features, giving me a solid foundation to analyze websi…
  • Overall, I would highly recommend this course to anyone looking to expand their knowledge in this field. The course is well-designed, engaging, and provides valuable insights that are applicable in real-life scenarios. I'm grateful for the opportunity to take this course and for the knowledge gained from it.
  • Profile image for Gunjan Kumari
    Gunjan Kumari
    the course is very helpfull for me , after attending this i get to know / gain losts of knowledge. The course was everything you said it would be, fun but a lot of work. And it was! I enjoyed the web-labs because they were a lot of fun and easy to u…
  • Anonymous
    The goal of this certificate is to help students understand how to analyze and process data to gain key business insights. In particular, by the end of this Google certification, you’ll be able to: Perform all tasks required as a junior data analy…
  • KANCHAM VAMSI
    "Google Analytics for Beginners" is a comprehensive online course that introduces users to the fundamentals of Google Analytics. The course covers essential topics such as setting up an account, implementing tracking code, and analyzing data reports. It provides clear explanations and step-by-step instructions, making it suitable for beginners with no prior knowledge of analytics. The course includes interactive quizzes and practical exercises to reinforce learning. Overall, "Google Analytics for Beginners" is an effective and user-friendly resource for individuals seeking to understand and utilize Google Analytics to track website performance, audience behavior, and make data-driven decisions.
  • Profile image for Prudhvi Sai
    Prudhvi Sai
    If you're looking to get started with Google Analytics, the best place to start is with the Google Analytics Academy. They offer free courses and certifications for beginner, intermediate, and advanced users.

    For beginners, I recommend starting with the Google Analytics for Beginners course. It covers the basics of setting up your account, tracking your website traffic, and analyzing your data to make informed decisions.

    The course is self-paced and includes video tutorials, quizzes, and hands-on exercises to help you apply what you learn. By the end of the course, you'll have a solid foundation in Google Analytics and be ready to move on to more advanced topics.

    Good luck with your learning!
  • Profile image for Yadav Ravi
    Yadav Ravi
    I recently completed the Google Analytics for Beginners course, and I must say it was an excellent learning experience. This course is designed for individuals who have little to no prior knowledge of Google Analytics, and it serves as a comprehensive introduction to the tool and its functionalities.

    One of the standout features of this course is its accessibility. The content is presented in a clear and concise manner, making it easy to understand even for beginners. The course is divided into digestible modules, each focusing on a specific aspect of Google Analytics. This structured approach helps learners grasp the concepts progressively without feeling overwhelmed.
  • Cinderella Wilson
    The Google Analytics course offers comprehensive insights into understanding web traffic and user behavior. It covers topics like data collection, analysis, and reporting, providing valuable skills for marketers, analysts, and website owners. The course's interactive modules and practical exercises make it engaging and effective in learning how to leverage analytics for business growth. However, some users may find the content overwhelming without prior experience in data analysis. Overall, it's a highly recommended course for anyone looking to enhance their understanding of website performance tracking and optimization through Google Analytics.
  • Anonymous
    The course is very beginner friendly. The approach is very simple, comprehensive, and direct to the point. All topics a beginner must learn were run-through and demos were very interactive and really provide a hands-on experience that we, as newbie and has zero knowledge on the topic would really appreciate to have. Surprisingly the course was packed with lots of information but not to point of exhaustion. The assessment at the end of each module also helped in reiteration. The division of the topic was also properly assigned in an order where you will be taking the information that is not overwhelming

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