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Social Change: How Can Marketing Help?

Griffith University via FutureLearn


Use marketing to drive social change

Marketing is often used to influence consumer behaviour, but it can also be used to promote social good.

On this course, you’ll learn how social marketing can deliver change in your local community.

You’ll find out how marketing can tackle social problems, improve healthcare and protect the environment.

You’ll understand how to use social marketing to encourage change and alter behaviour.

By the end of this course, you’ll know how to develop a social marketing program you can put into practice.

The course is aimed at anyone interested in understanding how to deliver changes that benefit society, particularly people working in social enterprises, community organisations, non-profit organisations and government.


  • What is social marketing?
    • Introduction to the course
    • Unpacking the common approaches to social change
    • Can Marketing Help to Deliver Social Change?
    • Week 1 Wrap
  • Seeing it through their eyes
    • Change takes many forms
    • The social marketing process
    • Creating win-win solutions
    • That’s a wrap

Taught by

Sharyn Rundle-Thiele


4.0 rating, based on 1 Class Central review

4.7 rating at FutureLearn based on 171 ratings

Start your review of Social Change: How Can Marketing Help?

  • It was a comprehensive course and featured well-made videos and good descriptions of key terms. However, pretty much every page included a discussion portion, many of which asked you to do individual research and then share. Including discussion portions is worthwhile, but I felt the course was overly dependent on them.

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