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Entrepreneurship Management

CEC and Maulana Abul Kalam Azad University of Technology via Swayam


This course on Entrepreneurship Development gives a holistic theoretical view of the nuances of Entrepreneurship Development. It consists of Entrepreneurship Building, Analyzing Market Opportunities, Analysis of the product-market portfolio, Market surveys to understand the changing needs and preferences of customers, feedback about existing products & services, competition mapping, benchmarking and developing best practices for the business. It also includes Project Formulation Methods, Project Appraisal Techniques, Financial Management, Human Resource Management, Development of Leadership Skills and Statutory Provisions associated with starting any new venture.



Week-11. Entrepreneurship Building2. Analysing Marketing Opportunities- Part-A (Macro Environmental Factors)3. Analysing Marketing Opportunities- Part-B (Micro Environmental Factors-1)
Week-24. Analysing Marketing Opportunities- Part-C (Micro Environmental Factors-2)5. Analysing Marketing Opportunities- Part-D (Vision)6. Ansoff’s Grid
Week-37. Market Survey Techniques8. Project Formulation –I9. Project Formulation –II
Week-4 10. Project Appraisal –I11. Project Appraisal – II12. Project Appraisal-III13. Financial Management –Part- A
Week-5 14. Financial Management –Part- B15. Human Resource Management – Part-A16. Human Resource Management – Part-B17. Leadership – Part-A
Week- 6 18. Leadership – Part-B19. Leadership – Part-C20. Statutory Provisions –I21. Statutory Provisions –II

Taught by

Sujit Mukherjee

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