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Indian Institute of Technology Roorkee

Product Design Using Value Engineering

Indian Institute of Technology Roorkee and NPTEL via Swayam


It has been established worldwide that the most successful economies are based on innovation and creativity led entrepreneurship. The government is focusing on putting concerted efforts to produce job creators. The current MOOC on Product Design using Value Engineering is conceptualized and planned in such a way that it helps both job creators as well as job seekers. The main objective of the course is to acquaint the learners/students with the practical knowledge regarding conceptualization, design and development of a new product with a focused Value Engineering Approach. The need of a new product, the product design process, the application of Value Engineering principles in product design process have been discussed in the course. The difference between the concept of Value Engineering and Cost Cutting has been elaborated with examples. The Value Engineering Job Plan (VEJP) has also been discussed, especially in context of the product design process. Different types of product functions, their identification, definition, analysis has been explained with examples. Various concepts, such as function-cost relationship have been explained with relevant and specific examples/ case studies.
INTENDED AUDIENCE: Engineers, Product Designers, Product Management Professionals, UG/PG students.
PREREQUISITES: No-prerequisite, any student enrolled for a UG/PG degree in any discipline of humanities, management, science and engineering can complete the course. INDUSTRY SUPPORT:All industries where products are being conceptualized, designed and developed in order to satisfy the human needs and requirements.



Week 1:Introduction to Product Design and Development, Product Design Steps and Product Analysis, Profit Consideration, Value Engineering (History, Concept and Definitions), Value Engineering vs. Cost Cutting.Week 2: Creative Thinking, Problem Identification and VEJP, Types of Product Functions, Functional Analysis, Functional Analysis System Technique.Week 3:Function-Cost Relationship – I, Function-Cost Relationship - II, VE Applications in Product Design, Value Engineering:Case Study -I, Value Engineering: Case Study –II.Week 4:VE Tools and Techniques – I, VE Tools and Techniques – II, , VE Success Stories –I, VE Success Stories -II .Behavioral Roadblocks

Taught by

Prof.Inderdeep Singh


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