Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.
The University of East Anglia has teamed up with influential brand consultancy Wolff Olins to bring you this course, led by renowned consultant Robert Jones.
You’ll learn from practitioners at companies like Virgin and Google. You’ll get a rich mixture of theory and practical tools as well as insights and methods from the converging worlds of technology, design and brand.
If you’re developing a career in branding - or if you work in a related area, like strategy, marketing or innovation - this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.
Anonymous completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
This course is a guide to how brand management works and how to make a (quite comprehensive) brand brief. It's oriented to marketing students/recent graduates or even entrepreneurs, but not necesarily to graphic designers since -excepting a few lessons- it's mostly marketing and organizational theory.