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Online Course

The Secret Power of Brands

University of East Anglia via FutureLearn

464
Found in Marketing
  • Provider FutureLearn
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate $99 Certificate Available
  • Effort 3 hours a week
  • Duration 10 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

Learn how a brand drives an organisation

Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.

The University of East Anglia has teamed up with influential brand consultancy Wolff Olins to bring you this course, led by renowned consultant Robert Jones.

You’ll learn from practitioners at companies like Virgin and Google. You’ll get a rich mixture of theory and practical tools as well as insights and methods from the converging worlds of technology, design and brand.

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.

Taught by

Robert Jones

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Reviews for FutureLearn's The Secret Power of Brands Based on 7 reviews

  • 5 star 14%
  • 4 star 14%
  • 3 stars 57%
  • 2 star 0%
  • 1 star 14%

Did you take this course? Share your experience with other students.

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  • 1
Anonymous
3 years ago
Anonymous completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
This course is a guide to how brand management works and how to make a (quite comprehensive) brand brief. It's oriented to marketing students/recent graduates or even entrepreneurs, but not necesarily to graphic designers since -excepting a few lessons- it's mostly marketing and organizational theory.
Was this review helpful to you? Yes
Kai K
a month ago
by Kai completed this course.
This is an okay course. I don't remember much else cause I completed it a long time ago. But I think it's not bad
Was this review helpful to you? Yes
Peter O
4 years ago
by Peter completed this course.
0 person found
this review helpful
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Zhongji H
4 years ago
Zhongji is taking this course right now.
0 person found
this review helpful
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Anonymous
5 years ago
Anonymous completed this course.
0 person found
this review helpful
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Cristina C
3 years ago
Cristina completed this course.
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Konan K
6 years ago
Konan is taking this course right now.
1 person found
this review helpful
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