Explore how brand strategy works and learn why brand identity is so important
Brands like McDonald’s, Apple, Manchester United, Google or Harry Potter are some of the most potent commercial and cultural forces on the planet.
On this course, led by renowned consultant Robert Jones, you’ll get under the skin of these brands, and ask how and why they’ve become so powerful. You’ll learn the concepts of brand identity and brand strategy from practitioners at companies like Virgin and Google.
You’ll also receive insights and methods from the converging worlds of technology, design and brand, and develop the skills needed to be a successful brand manager.
If you’re developing a career in brand management, or if you work in a related area, like strategy, marketing or innovation, then this course is for you.
It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.