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Online Course

The Secret Power of Brands

University of East Anglia via FutureLearn

Found in Branding Courses, Marketing Courses

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Provider FutureLearn
Cost Free Online Course (Audit)
Session Self Paced
Language English
Certificate $94 Certificate Available
Effort 3 hours a week
Start Date
Duration 10 weeks long
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Overview

Explore how brand strategy works and learn why brand identity is so important

Brands like McDonald’s, Apple, Manchester United, Google or Harry Potter are some of the most potent commercial and cultural forces on the planet.

On this course, led by renowned consultant Robert Jones, you’ll get under the skin of these brands, and ask how and why they’ve become so powerful. You’ll learn the concepts of brand identity and brand strategy from practitioners at companies like Virgin and Google.

You’ll also receive insights and methods from the converging worlds of technology, design and brand, and develop the skills needed to be a successful brand manager.

If you’re developing a career in brand management, or if you work in a related area, like strategy, marketing or innovation, then this course is for you.

It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.

Taught by

Robert Jones

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Reviews for FutureLearn's The Secret Power of Brands Based on 7 reviews

5 star 14%
4 star 14%
3 stars 57%
2 star 0%
1 star 14%

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Anonymous

Anonymous completed this course, spending 3 hours a week on it and found the course difficulty to be easy.

This course is a guide to how brand management works and how to make a (quite comprehensive) brand brief. It's oriented to marketing students/recent graduates or even entrepreneurs, but not necesarily to graphic designers since -excepting a few lessons- it's mostly marketing and organizational theory.