Learn the user-centered methods and mindsets that entire businesses are using to improve their product experiences. Throughout this course, we’ll go over how to find the voice of our user, the importance of that voice, and how to create a better experience for our user.
What you'll learn
Define design thinking
Understand who is your User
Role of Empathy in design
Understand Empathy Maps
Understand Journey Maps
The importance of collecting data for users
Conceive of solutions to common design problems
Becoming a Design Thinker
Before you can learn design thinking methods, you’ll need to understand the mindsets behind those methods. We’ll introduce basic terminology and more importantly, we’ll introduce what design thinking is and why you would want to use it.
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Design Thinking Origins
Design Thinking Terms and Practices
Mindsets vs. Methods
Becoming a Design Thinker Review
Becoming Acquainted with Your User
Let’s start getting into the heads of our users. To do this, we’ll need to work with a couple of key bits of info and then we’ll begin applying that content to some of our design thinking methods.
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Activity: Data Collection
"Who is My User?"
Activity: Who is My User?
Leveraging Empathy Maps Review
Understanding Your User’s “As-Is” Scenario
If an empathy map is a quick snapshot of your user, consider the as-is journey as the movie version. The as-is journey will bring to light areas of opportunity for you to improve the design. Sometimes, the areas of opportunity are small portions of the design. Other times, the opportunity could be the entire concept behind a design. Just remember: the key to a successful “as-is” will always be honesty.
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Activity: Phases in a Journey Map
Identifying the Opportunity
Journey Maps Review
Designing for Your User’s "To-Be"
You now know where your user’s needs exist, so it’s the perfect time to act on it. We’ll start by generating new ideas and then threading these ideas into the user’s journey to create a new story.
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Solving for Pain
Activity: Big Idea Vignettes
Storyboarding the New Journey
Storyboarding and the New Journey Review
Telling the Story
You now have a solution to your user’s pain. But you’re not done yet. You’ll first need to figure out how to communicate all this information to the rest of your team and to project stakeholders in a way that speaks their language (we are reinforcing empathy here so why not approach communicating with your team from the same place?).