Digital Marketing Nanodegree Preview

Overview

This is a free preview of our Digital Marketing Nanodegree program!

It's a unique opportunity for you to experience the full range of our curriculum. Our program offers a 360 degree learning experience that covers everything from Social Media Marketing and Search Engine Optimization, to Display Advertising, Email Marketing, Google Ads, and more.

We encourage you to dive in, watch the videos, meet our instructors, and explore every lesson in the program!

Once you’ve experienced everything on offer in the Free Preview, you’re invited to [enroll in the full program](https://www.udacity.com/course/digital-marketing-nanodegree--nd018).

We look forward to seeing you in the classroom!

Why Take This Course?

Syllabus

### Marketing Fundamentals
Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach.

### Content Strategy
Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, develop content that works well for your target audience, and measure its impact.

### Social Media Marketing
Social media is a powerful channel for marketers. In this course, you learn about the main social media platforms, how to manage your social media presence, and how to create effective content.

### Social Media Advertising
In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

### Search Engine Optimization
To execute a successful SEO strategy, you need to know how search engines work. In this lesson, you'll learn search engines basics.

### Search Engine Marketing
Explore how Google Ads is organized and plan a Google Ads campaign using keyword research.

### Display Advertising
Since its advent, display advertising has changed substantially. Learn about this evolving landscape, its opportunities, and how display ad serving works.

### Email Marketing
Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.

### Measure & Optimize with Google Analytics
The ability to measure the success of a campaign is what makes digital marketing so unique. Using Google Analytics, you will learn how to effectively track your marketing efforts with real-time data.