What you'll learn:
- The objective of this course is to help participants better understand why companies must listen to their customers by using social media.
- Upon course completion, participants will have the knowledge and tools needed to improve their ability to create a winning social media strategy.
Today’s customers have found a better mousetrap that isrevolutionizingthe way business is done. Theyare using the power of the social media platform to seize control of the brandconversation and flow of information.
The question for you is simple: how well isyour company is listening?
The smartest brands have already embraced the new reality of this platform. They’ve learned that by directly engaging with their customers in a straightforward manner, they can solve problems and tap into a steady stream of fresh thinking and new ideas about product and service improvements. But, you have to listen first.
How to Listen to Today’s Customers is packed with the ways and means for you to create a winning social listeningstrategy. You will learn:
- Why listening to customers on the social media platform is more important than ever before
- How to make sense out of Big Data
- The five steps to crafting a winning social strategy
- The twenty-one proven tactics to execute your plan
- How Jet Blue has mastered social media through speed and humor
- The ways social media has transformed how Adobe listens
- Why Mercedes-Benz doubled sales on the platform by reaching an entirely new audience
- How Morton’s Steakhouse wrote the greatest customer servicestory ever told
- Howeight other brands have made social listening a critical part of their success
No matter your experience with social media, there’s plenty of fresh insight in this course to help you succeed. Every student who successfully completes this course will gain fresh knowledge and insight to propel their company and career forward.
We look forward to sharing much more with you so let's get started together.
