Learn the basics of using Marketo's marketing automation platform through our demonstrations.
What you'll learn:
- Learn how to create and use emails, landing pages, and forms within Marketing Activities and The Design Studio of Marketo. In addition, you will be able to begin utilizing static and dynamic lists, as well as program and campaigns.
The Marketo Foundation Training Series, by ShowMeLeads covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Marketo platform.
The course includes videos supplemented with slides that illustrate how to do the basics within Marketo - such as creating an email, landing page, etc. These assets are implemented through programs, campaigns, and lists, which allow users to target an audience and market to them.
The course is structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Marketo platform. It will take over an hour to complete, and will enable users to successfully begin executing marketing campaigns through Marketo.