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FutureLearn

Google Analytics Course: The Ultimate Beginner’s Guide

ClickSlice via FutureLearn

Overview

Understand and optimise website traffic with this Google Analytics course

Google Analytics offers insights that allow businesses to maximise sales, build effective referral strategies, and more. There’s no better web analytics tool, and this two-week Google Analytics course is the perfect introduction to using it.

You’ll start with the basics, including how to set up a Google Analytics account and install the Tracking Code on a website, before moving on to advanced Google Analytics. Ultimately, you’ll be able to optimise website traffic using superior Google Analytics skills.

Get to grips with the fundamentals of Google Analytics

The first thing you’ll do on this Google Analytics course is explore more about the tool itself. Once you know what Google Analytics is and why it’s so important, you’ll be guided through the steps to setting up a Google Analytics account and installing the Tracking Code.

With the basics in place, you’ll delve into how you can pull key insights from the data that Google Analytics collects. These will allow you to improve website traffic, user interaction, and overall conversion rates.

Level up with advanced Google Analytics

This course goes beyond giving you a firm foundation in Google Analytics. It also introduces advanced features, such as goal setting and event tracking.

You’ll get an even more accurate idea of your business success, and of which sources send you the highest-quality website traffic. The more you understand Google Analytics, the more you’ll be able to use it to drive sales and user engagement.

Trust ClickSlice to deliver a world-class Google Analytics Course

As an award-winning SEO agency, ClickSlice uses Google Analytics to optimise website traffic every single day. You can rely on these experts to deliver a course that will show you how to do the same.

This Google Analytics course is designed for anyone interested in measuring and maximising their website traffic and overall performance. Digital marketers, business owners, and webmasters will all find it very beneficial.

Taught by

Joshua George

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