Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

University of Virginia

Customer-Centric IT Strategy

University of Virginia via Coursera


Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.

By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to:
Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders
Translate your work on the Canvas to specific charters in IT
Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure

Please Note: This is a short-form course, two weeks in duration.


  • How do you define a customer-centric strategy you can actually execute?
    • To do strategic IT, you’ve got to have a strategy! Ideally, you need one that’s easy to understand and use as a clear basis for action. That’s what you’ll learn this week.
  • How do you prototype IT solutions people want to use?
    • You’ve learned that being more intentional and acquiring and actionable understanding not just of what users say but of what they do is key to delivering successful IT. Now you’re going to learn more detail on how to iteratively prototype and test solutions to make sure not just that they don’t break, but that they deliver superior outcomes.

Taught by

Alex Cowan


Start your review of Customer-Centric IT Strategy

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.