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University of Pennsylvania

Entrepreneurship 4: Financing and Profitability

University of Pennsylvania and Wharton School of the University of Pennsylvania via Coursera


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Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital firms.


  • Business Models and Keeping Customers
    • This module was designed to introduce you to some of the key activities you can do in order to reach and sustain profitability. You'll learn the most important rule of entrepreneurship, the different kinds of business models, how to determine who your best customers are and how to develop strategies to retain them. You'll also hear from a successful entrepreneur and venture capitalist from Greylock Partners, who will talk about what indicators of success his firms looks for when deciding where to invest. By the end of this module, you'll be able to use business models to create customers who will come back for more, and know what key attributes to emphasize if you want to attract investment from venture capital.
  • Financing, Valuation, and Terms
    • In this module, you'll learn the five most common methods of financing, and explore the financing process in depth. You'll also learn strategies for valuing your own company, and how venture capital and angel investors use valuations in negotiating milestones, influence and control. You'll discover how term sheets work, and what the terms mean, and you'll also examine the other terms used when financing with angel investors, friends and family, loans, and crowdfunding. By the end of this module, you'll be able to pick the financing pathway that's best for your enterprise, use common valuation strategies to set a reasonable price for your company, and negotiate favorable terms.
  • Private and Public Financing, and Calculating Breakeven
    • This module was designed to give you a closer look at the advantages and disadvantages of both public and private financing, and to provide you with some simple but powerful tools for estimating how much capital you will need. You'll learn about the added benefits of working with venture capital firms, when and why to consider debt financing, and the latest trends in crowdfunding. You'll also learn to calculate how much money you are losing each month (the burn rate), and when you can expect to become self-sustaining (the breakeven point). By the end of this module, you'll be able to perform your own breakeven analysis so you can make a more informed choice about the best source of financing for you company.
  • Elements of the Pitch and Exit Strategies
    • In this module, you'll learn the three key elements of your pitch to funders, and the examine the most common methods of exiting the entrepreneurial phase. You'll learn the structure and best practices for an executive summary, your pitch deck, and your pro-forma financial statements, and discover why these are so important to potential investors. You'll also learn the key differences between taking your company public and having it acquired by another, larger firm, and explore which method is best for preserving innovation. By the end of this module, you'll be able to create an effective pitch, and begin developing an exit strategy for your company that's relevant, effective and profitable.

Taught by

David Bell, Ethan Mollick, Laura Huang, David Hsu, Karl T. Ulrich, Lori Rosenkopf and Kartik Hosanagar


4.4 rating, based on 7 Class Central reviews

4.8 rating at Coursera based on 1129 ratings

Start your review of Entrepreneurship 4: Financing and Profitability

  • Profile image for Pravir Chadha
    Pravir Chadha
    Needs to be updated - seems a little out of date since the VCs seem to have ridden the waves of a few economic downturns and have rebounded with more terms and compliance. As a starting point though, it's spot on!
  • Anonymous
    Background: I have worked at a startup for the past 3 years, so I was already familiar with the concepts.

    Content: was good and interesting. I particularly liked seeing examples of how this applied to some real life scenarios at startups. In general, I find that to be the highest value add of the Wharton Entrepreneurship specialization.

    Difficulty: easy. So long as you're paying attention, you should be able to grasp the concepts and learn them.
  • Profile image for Derek Stevens
    Derek Stevens
    This class has very interesting material. My only critique is that it’s to easy at times, and I find myself wishing there was more assessments or projects.
  • Sanaa Hamad Hamid Al-shukili
    I loved it. He has a wonderful business. I hope to benefit more in the area of ​​finance and profit. I would like to own a large company with very high income.
  • Farhan
    I am very happy to attend and Study this Free apportunity in business entrepreneurship course i understand the basic concept to solve every problem in My business.
  • Profile image for Pedro Teixeira
    Pedro Teixeira

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