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edX

Strategic Management

Wharton School of the University of Pennsylvania via edX Professional Certificate

Overview

Accelerate your career by learning how to develop and deploy winning business strategies for your organization with a Professional Certificate in Strategic Management from Wharton. Enhance your leadership capabilities by identifying and defining your business’s competitive advantage, refining your strategy to optimize customer interactions, and driving profits.

Created by world-famous professors at the Wharton School, this certificate program helps you obtain the management skills you need to turn the challenges posed by today’s marketplace into opportunities for your business. Today’s leaders know that providing high-quality offerings at competitive prices is no longer enough to survive; this program was created to give you the knowledge and hands-on application you need to improve customer experience, boost operational efficiencies, and lower costs. By the end of this online program, you’ll have created your own connected strategy to deploy in your own organization to achieve real-world results.

Syllabus

Courses under this program:
Course 1: Business Strategy from Wharton: Competitive Advantage

Learn how to develop and execute strategies to gain competitive advantage and improve your position in the marketplace.



Course 2: Introduction to Connected Strategy

Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways. In this course, weexplore the impact of connected strategies as well as business opportunities associated with those strategies.



Course 3: Strategic Management Capstone

Apply the knowledge you learned from the Introduction to Connected Strategy course in this comprehensive workshop that will help you create new connected strategies for your organization.



Courses

Taught by

Christian Terwiesch and Nicolaj Siggelkow

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