Learn how to effectively pitch to publishers by understanding how they evaluate pitches and adjusting yours accordingly. This course covers unconventional pitching approaches, sales funnels, the marketing aspect of pitching, decision-making processes, and optimizing for emotional responses. The teaching method includes case studies and discussions. This course is intended for game developers and individuals looking to secure publishing offers.
Overview
Syllabus
Intro
A New Approach to Pitching
About Conventional Wisdom
Sales Funnels: A Case Study
Pitching is Marketing
Unfortunate Truths
How Decisions Get Made
Thinky-Brain vs Feely-Brain
Optimizing for Feely-Brain
Case Study 1: The Tartarus Key
Conclusion
Thank you!!
Taught by
GDC