This course focuses on the strategies and experiences created by the co-founders of a renowned advertising agency. The learning outcomes include understanding the process of creating experiential activations, developing brand strategies, and maintaining client relationships. The course covers skills such as scriptwriting, experiential engagement, and brand experiential techniques. The teaching method involves real-life case studies, challenges faced, and advice shared by industry experts. This course is intended for professionals in the advertising, marketing, or creative industries looking to enhance their skills in experiential marketing and brand strategy.
Experimenting with Experimental - How Giant Spoon Stays One Step Ahead
Overview
Syllabus
Intro
Westworld Experience
Creating a 444page script
What made it possible
Challenges
Wedding
Experiential
Experiential Activations
Experiential Engagement
Brand Strategy
Game of Thrones Experience
Surprise Delight
Avoiding Burnout
Building a Town
Building a Cathedral
Timeline
What went terribly wrong
How to keep a conversation going
The state of experiential
Creating an experience
Favorite experience
What makes a great experience
Game of Thrones
Blood Drive
The Throne
The Smell
What is Next for Experiential
How to Create Effective Experiential
How to Grow a Relationship with a Client
The Creative Process
What Makes Giant Spoon Different
What is Strategy
Brand Experiential
Advice for Brand Experiential
Taught by
SXSW
