Overview
This course on influencer marketing aims to help learners understand the concept of influencer marketing, its evolution, various strategies, marketing campaigns, and why it is crucial for the future. The course covers topics such as the definition of influencer marketing, the rise of influencers, identifying influencers, benefits of influencer marketing, different campaigns, and best practices in the field. The teaching method includes video lectures with a duration of 49 minutes. The course is designed for individuals interested in digital marketing, social media marketing, or those looking to understand the role of influencers in modern-day marketing.
Syllabus
Introduction.
Agenda.
What is Influencer Marketing.
Phenomenal rise of Influencer Marketing.
Who is an Influencer?.
Benefits of Influencer Marketing.
Different Influencer Marketing Campaigns.
Best Practices in Influencer Marketing.
Summary.
Taught by
Great Learning