Is Google Analytics Illegal? New GDPR Ruling in Europe

This course discusses the latest news on the use of Google Analytics in Austria and its potential impact on the industry following a recent court ruling. The learning outcomes include understanding the implications of the ruling, Google's response, and recommended actions. The course covers the history of GDPR, the specifics of the court ruling, and provides insights on the legality of Google Analytics. The teaching method is through a Livestream format. The intended audience includes professionals in the digital marketing, data analytics, and website tracking fields.