This course covers topics such as consumer behavior, marketing promotion, market segmentation, advertising, product decisions, sales promotion, distribution channels, pricing policies, and green marketing. Students will learn about principles of management, product life cycle, retailing, services marketing, and marketing environment. The course aims to teach skills in market analysis, strategic planning, and effective marketing communication. The teaching method includes lectures, case studies, and group discussions. This course is intended for individuals interested in gaining knowledge and skills in marketing management.
Overview
Syllabus
Consumer Behaviour -II.
Marketing Promotion.
Consumer Behaviour.
Advertising.
Market Segmentation.
Advertising - II.
Positioning and Product Differentiation.
Advertising - Ethical , Social and Regulatory Aspects.
Marketing, PLC and Pricing Policies.
Principles of Management.
Product Decisions.
Sales Promotion - II.
Principles of Management : Introduction- II.
Sales Promotion.
PR, Personal Sellings, Sales management.
Distribution Channels.
Product Decision - II.
Wholesaling and Retailing.
New Product Development and Product Life Cycle.
Retailing.
Introduction to Management.
Introduction to Services Marketing.
The System Approach.
Directing and Controlling.
Marketing Environment.
Pricing Decisions.
Green Marketing.
Services Mix and Relationship.
Understanding Marketing.
Taught by
cec
