University of Pennsylvania

Intro to Marketing Study Group

via

In Brief

We're launching a new, learner-guided Study Group to take the Wharton School of Business online course Introduction to Marketing with learners worldwide. The study group welcomes everyone and will include weekly Zoom sessions hosted by Fabio, our Study Group coordinator. We're getting started on October 21. Come join us!

The Course

In this Study Group, we're going to be taking the online course Introduction to Marketing, which is offered by the Wharton School of Business of the University of Pennsylvania on Coursera. We'll learn about marketing, from branding to go-to-market strategies. How to stand out amid other companies? How to address the needs of customers? How to successfully launch a product? These are some of the questions we'll explore.

The Study Group

We're going to be taking the course over four weeks. You can expect a commitment of 2–3 hours per week. All along, we'll support each other through a dedicated discussion forum, where we'll be able to ask and reply to questions. And every week, we'll meet for a one-hour Zoom session to have a friendly chat among learners, discuss what we're learning, and motivate each other.

More Details

You can find a full overview of our Intro to Marketing Study Group in our announcement article. Join us!

How it works

Class Central Cohorts have 3 components.

  • 1. Online Course

    The course we’ll take. This course is provided by Coursera.

  • 2. Discussion Forum

    Where we support each other as we take the course.

  • 3. Weekly Live Sessions

    Where we chat with guest instructors and other cohort members.

Course overview

In this learner-guided Study Group, we'll learn about marketing, from branding to go-to-market strategies. How to stand out amid other companies? How to address the needs of customers? How to successfully launch a product? These are some of the questions we'll explore.

View more details on course page

Schedule Oct 21, 2021 – Nov 17, 2021

  1. Week 1W1

    Thursday, Oct 21 – Wednesday, Oct 27

    1. 1.1 Branding & Strategy
  2. Week 2W2

    Thursday, Oct 28 – Wednesday, Nov 03

    1. 2.1 Customer centricity
  3. Week 3W3

    Thursday, Nov 04 – Wednesday, Nov 10

    1. 3.1 Go-to-market strategies
  4. Week 4W4

    Thursday, Nov 11 – Wednesday, Nov 17

    1. 4.1 Branding & Communication
    2. 4.2 Applied Marketing

Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free