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Goldman Sachs

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

Goldman Sachs via Coursera

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Overview

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This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.

This course will support you to develop your marketing strategy and build your brand as your business grows.

You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth.

You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process.

By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business.

The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth.

You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

Syllabus

  • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
    • In this course, you will develop a clear and comprehensive understanding of the marketing and sales cycle. You will also explore a range of useful tools and metrics in the context of your own business. By the end of this course, you will understand how to communicate value to your target customers, and convert this into sales and revenue for your business.

Taught by

Edward David, Geetha Krishnan, Goldman Sachs 10,000 Women, Anne Donnellon, Mori Taheripour, Michael Fetters and Sarah Underwood

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Reviews

4.4 rating, based on 8 Class Central reviews

4.6 rating at Coursera based on 737 ratings

Start your review of Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

  • Anonymous
    This is one of the most interesting courses on the foundation of sales and marketing. It was practical and well simplified for easy comprehension, and also relatable. I also loved that they touched on branding and that has spiked my interest. I highly recommend this course for business owners, Sales Representative and all business-minded individuals.
  • Anonymous
    Corso molto interessante volendo avviare una nuova attività. Sfortunatamente non è per tutti perché le parti già tradotte sono pochissime quindi devi avere una buona conoscenza della lingua inglese. Lo consiglio vivamente
  • Anonymous
    Absolutely helpful to the new business owner ! I have also made a career change so require as much fundamental education on entrepreneurship as possible and these 10 000 Women courses are proving very helpful. Thank You!
  • Anonymous
    This course was every helpful to me. From business goals to branding and marketing tools to use. Most importantly the marketing strategy was really helpful. I actually recommend this course for business owners.
  • Anonymous
    I thought this course was very insightful. It provided me with marketing tips that can be applied to both my personal business and the non -profit that I'm on the board for.
  • Anonymous
    Good course. Good marketing info. If your just starting out as a buisness owner this course will help you with marketing and explain analytics in an easy to understand way.
  • Anonymous
    Decent intro into sales and marketing.10,000 Women is flexible – you can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Alternatively, you may choose to complete all 10 core courses. This will enable you to explore the key elements of your business and develop a thorough plan for your business’s growth.
  • Anonymous
    The Fundamental in Sales and Marketing Course is a good practical start to learn about sales and marketing basics along with knowledge in digital tools. It does not offer a certificate of completion, though.
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