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Coventry University

BA Management and Leadership

Coventry University via FutureLearn


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Whether you’re an aspiring business owner or you’d like to get into company management, this online degree course will give you the opportunity to develop your leadership skills and build the strategic knowledge to face the challenges of modern business.

As you’re taught ways to lead individuals and teams, you’ll get the chance to take a curious, critical and reflective approach to management and leadership.

You’ll have the opportunity to develop practical business skills on an operational level and build the confidence to lead teams effectively.


A student who successfully completes the course will have achieved the following course learning outcomes:

  • Role of Organisations – students will demonstrate their understanding of how organisations serve the needs and requirements of a variety of different stakeholders and the development and delivery of organisational strategy/tactics/operations regardless of business context.
  • Communication – students will demonstrate practical skills required in organisational communications with a range of diverse stakeholders across a wide variety of organisational types/settings (Private sector; Public sector; Voluntary; Not for Profit). This will support their ability to liaise effectively with the various departments within the business environment.
  • Innovation and Creativity – students will be equipped with the confidence to be innovative in their thinking, in order to be able to fully contribute to the development of business approaches; they will learn to recognise that management and leadership are dynamic entities that are more of an art rather than a science and how their personal skills contribute and make positive impacts on performance results across all areas of business activity. (QAA 3.9)
  • Entrepreneurship – providing students with the understanding of the skills and attributes required to develop both entrepreneurial and ‘intrapreneurial’ ideas in a variety of management and leadership settings, which affords them opportunities to contribute effectively in business environments. Students should be able to work collaboratively with a people from a range of cultures; they should be able to articulate effectively and build relationships using emotional intelligences and empathy.
  • Management – students should have the skills to analyse and evaluate a range of managerial tools and techniques to deliver organisational outcomes, people development and strengthening the core activity of the organisation itself. A significant change in the business environment has been to drive up productivity, of product output and performance of its people. Students will show understanding of leadership, management and development of people and organisations including the implications of the legal context; looking at behaviours, design and development of organisations, including cross-cultural issues, change, diversity and values.
  • Leadership – students develop skills such as communication for impact, team building, leadership competencies and motivating a range of staff to set and achieve objectives. They will study approaches to be effective leaders and graduates with an in-depth knowledge of their own behaviours and how they affect others. This all derives from the study of self-reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures.
  • Research – students analyse and evaluate a range of management data (primary and secondary), information and potentially management knowledge that aids reliable and consistent decision-making. This includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
  • Internationalisation – students will be equipped with relevant knowledge of these areas to be able to effectively operate within the global business environment. They will demonstrate knowledge on global issues, ensuring they have developed attributes and capabilities to become global professionals/citizens and successfully enter the international work environment.


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