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Creating Effective Paid Ads on Facebook

via CreativeLive


Not only does Facebook have more users than any other social media site, it earns the lion’s share of online advertising dollars. So if you want to be where the paid advertising action is, it’s a good idea to focus on Facebook.

But keep in mind, advertising on Facebook can be complicated. With so many types of ads available and so many different ways of targeting audiences, novice social media marketers can feel overwhelmed.

Billy Gene, CEO of Billy Gene Is Marketing and one of the top online marketing influencers, educators and practitioners in the world, will show you his tips and tricks for ensuring your Facebook ads help you reach your business goals.

In this class, you’ll learn how to:

  • Use advanced Facebook targeting to find customers.
  • Manufacture fame by staying in front of your audience.
  • Create information capture ads, lead ads and messenger ads.
  • Figure out which ads are best for certain scenarios.
  • Emulate the success of some of Billy’s clients.


  • Class Introduction
  • Ideal Customer Exercise
  • Identify Who is Most Likely to Buy
  • How to Craft Your Ad
  • Hate & Hot Buttons
  • The Ad Copy Process
  • Ad Copy Example
  • Time to Capture the Lead
  • Creating Your Landing Page
  • Buckets of Assets
  • Plan Out Your Sales
  • Planning Sales Exercises
  • Let's Talk About Sales
  • Your Sales Relationship
  • Phone Scripts
  • Upsell Script
  • The Sales Bridge
  • Retargeting Formula

Taught by

Billy Gene

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