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Facebook Ads for Beginners: Grow Your Audience

via Skillshare


Hi everyone! Welcome to Facebook Ads for Beginners: Grow Your Audience. I'm a social media and digital marketing strategist, and I have managed many online advertising campaigns to help significantly grow all types of brands and businesses with social media marketing. In this course, I want show you how to do the same for your business and brand with Facebook advertising.

When you sign up and take my course, we’ll take a look at how to create a highly effective Facebook ad campaign and start your marketing journey on Facebook. I’ll be there to walk you through step by step and provide you with valuable insights to take away. We’ll also review the basics of the advertisement, how they work and how you should organise them to enhance your Facebook ad’s maximum performance.

This is a great foundation course to help you setup your Facebook ads for success and ensure that you make every marketing dollars count. Who is this course for? Small business owners, bloggers, creatives, startups and new graduates who are new to Facebook advertising for the first time and would like a quick and easy course to get you set up for success without any technical jargons.

Let's do this!


  • Introduction
  • Welcome to the Facebook Training!
  • How This Course is Structured
  • Why You Need to Use Facebook Ads
  • Facebook Ad Terminology You Need to Know
  • A First Look at the Facebook Ads Platform
  • Different Types of Facebook Ads
  • Facebook Ads Structure
  • Choosing Your First Ad Campaign
  • Identify Your Target Audience
  • Setting Up Your Budget
  • Design Your Facebook Ad
  • Your Facebook Ad Copy
  • Optimise Your Facebook Ad
  • Conclusion and Congrats!

Taught by

Laurie Wang


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