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CreativeLive

Grow Your Business with YouTube

via CreativeLive

Overview

In Grow Your Business with YouTube you'll learn how video can take your business to a new level! You’ll learn how to find time to make videos that are fun, easy, and effective at selling your products. We will focus on generating content ideas, and you'll learn how to use those videos to find brand-new customers (and keep your current customers coming back). You'll walk away from this class with a customized plan for making videos that will grow your business and increase sales.

Use YouTube to:

  • Build trust with your audience
  • Regularly talk about your business and products in a friendly "behind the scenes way"
  • Demonstrate your subject matter knowledge

We Will cover:

  • How to replicate your customer experience online (mood, brand, attitude)
  • Building community by being yourself
  • How video fits in your brand and business
  • Planning content (lots of idea generation) Including short samples!
  • How to be yourself and comfortable on camera

Syllabus

  • Class Introduction: How to use YouTube to Sell your Products
  • Myths of YouTube Success
  • Why Video can Help your Business
  • How to Identify the Goals of Your Videos
  • Set Up Your Home Studio in 2 Minutes for Free
  • Demo: How to Set Up Your YouTube Channel
  • What kind of Videos will Sell your Work?
  • About the Interview Format
  • About the Vlog Format
  • About the Talking Head Format
  • Frequency Best Practices
  • Which Format is Right for You?
  • How to Develop Content that Sells
  • How to Crush Self-Doubt
  • Demo: Upload your First Video to YouTube
  • Guest Expert Joeli Kelly: How to Optimize your Uploads and Get Found
  • How to Talk about Yourself
  • How to Start your Video
  • Sample: VlogBrothers
  • Why Nonverbal Communication Matters
  • How to Expand your Content Ideas
  • Generate a never-ending list
  • How to Make It Easy
  • How to Make Sales
  • 5 tips for a Better Video

Taught by

Tara Swiger

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