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CreativeLive

Build a Successful Creative Blog

via CreativeLive

Overview


There are over 200 million blogs on the Internet, so how do you cut through the noise and stand out in the crowd? A quality blog boasts great content, a powerful voice, and relevant, useful information. The problem is, putting all of those pieces together, understanding how to find the right audience, and marketing your blog is no easy juggling act.

Join the founder of Blacksburg Belle and author of Marketing for Creatives April Bowles-Olin for a comprehensive course dedicated to teaching you how to write, create, and market a successful blog. Drawing on the same methods she’s used to help successful entrepreneurs around the world grow their online presence, April will teach you how to find your own voice and get more comfortable writing like yourself. You’ll learn how to develop a strong editorial strategy, attract the right readers and write engaging headlines that will drive traffic to your site. April will also explore some of the key problems that hold bloggers back -- from writer’s block to boredom to insecurity about what you’re writing -- and explain how to overcome them. Best of all, April will teach you how to save time and have fun while contributing to the success of your blog.

After just three short days with April, you’ll possess the perfect foundation for better copywriting and creating a powerful, traffic generating blog.

Syllabus

  • Your Blog Goals and "The Why?"
  • Know Your Ideal Reader
  • Put Fun Back into Blogging
  • Best Practices for Success
  • Developing Your Content Plan
  • Developing Your Content Plan (Cont'd)
  • Your Unique Style and Voice
  • Design Tips
  • Hangout with Mayi Carles of HeartMade
  • Writing in Your Voice
  • Exploring Different Voices
  • Copywriting 101
  • Segment 13 - Copywriting 101 (cont'd)
  • Beyond Copywriting 101: Stories and More
  • Visuals For Your Blog
  • Photos For Your Blog
  • Marketing Through SEO and Guest Posting
  • Promoting with Social Media
  • Acquiring Email Subscribers and Opt Ins
  • Make Your Email List Content Interesting
  • Promoting and Building Anticipation
  • How Testimonials Can Help with Monetization
  • The Importance of Building Relationships
  • Fostering Relationships
  • Balancing Blogging & Life
  • Carving Out Time and Keeping the Balance

Taught by

April Bowles-Olin

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