Digital Media Analytics

Understand how to get value from digital and social media

How can social and digital media help a business improve? How can we get useful data from social and digital media? What are the limitations of such data?

Get answers to these questions and more in this introductory course to social and digital media analytics. In the course, you’ll learn how to turn social and digital media information into business intelligence, and discover why it’s so useful for professionals.

You’ll look at the different types of data you can get from social media and the opportunities and limitations each presents.

This course is for professionals looking to advance their careers and learn more about social media.

You will need a Google account to make use of Google sheets, you will also need a Twitter account, and to install or access TAGS.

Prepare to analyse social media

Analysing social media can be a complicated process. How do you plan your research? What methods can you use?

Get answers to these questions and more with this course. You will learn the basics of quantitive research to analyse social media. You will learn how to turn word-based questions into useful data. You will also explore how to turn hunches into testable propositions, concepts and variables.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

There is no special prior experience or knowledge required to participate. To make the most of this course, you will need to: ensure you have access to Excel and that you have a Twitter account; install or access TAGS- (https://tags.hawksey.info/get-tags/); use a laptop or desktop computer. You will also need to know some technology and statistics.

Discover the importance of earned media

Earned media are the articles and mentions on social media that are produced by others about you. They can play a key role increasing the size of your online presence.

On this course you will learn about strategies for setting up social media listening and monitoring programs. You will also learn how to collect Twitter data using two different methods on Google Spreadsheets.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

To make the most of this course, you will need to: ensure you have a Google account to make use of Google sheets; ensure you have a Twitter account; install or access TAGS; use a laptop or desktop computer, download the Twitter Archiver from the Google add-ons store. You will also need to know some technology.

Ensure your social media campaigns are effective

On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

To make the most of this course, you will need to: ensure you have a Google account to make use of Google analytics. It is helpful if you have access to a business Facebook, Twitter, and Youtube account. You will also need to use a laptop or desktop computer. You will also need to know some technology.

Learn how you can use social listening tools

On this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.

You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

To make the most of this course, you will need to: ensure you have access to Excel spreadsheets, ensure you have a Twitter account; use a laptop or desktop computer. You will also need to know some technology. You will also need to download and use the free NodeXL Basic program to extract data from Excel sheets.