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Purdue University

Digital Media Analytics

Purdue University via FutureLearn Program


How do businesses make sense of the large amounts of data coming from social and digital media? What are the best strategies for extracting and using this data? Explore the answers to these questions, and more, with this program of courses exploring digital media and social media analytics.

You will get an introduction to digital and social media analytics, before progressing to examine social media research, owned media, earned media, paid media, and using ‘listening data’. At the end of the program you should feel confident in applying your knowledge in your own professional life.


Courses under this program:
Course 1: Digital Media Analytics: Introduction
-Learn how to analyse social and digital media and how to turn this data into useful insights and actions.

Course 2: Digital Media Analytics: Social Media Research Plans
-Get to grips with social media analytics and prepare to launch your own social media analytics project.

Course 3: Digital Media Analytics: Earned Media
-Learn about the importance of earned media and how to evaluate it so you can understand how to improve your online presence.

Course 4: Digital Media Analytics: Paid Media
-Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics.

Course 5: Digital Media Analytics: Using 'Listening Data'
-Explore different social listening tools and discover advanced social media analytics.

Course 6: Digital Media Analytics: Using Data from Owned Media
-Learn how to get valuable insights from social media by translating your past and present social media 'flow' into data.


Taught by

Sorin Adam Matei


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