Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.


Digital Skills: Social Media

Accenture via FutureLearn


Learn how to effectively use social media for business

What is social media, and how can it help your business? With this course, you’ll explore these questions and more. You’ll find out why social media marketing skills are becoming essential for all kinds of organisations, as well as some of the ways you can use them.

You’ll explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so.

Explore the world of social media management

If you’re wondering what a Social Media Manager does and what responsibilities they have, you’ll find details here. As well as looking at how business social media works, you’ll also discover why it can be so useful.

Whether you’re hoping to get a job in the industry or learn social media best practices, this is the course for you.

Develop your social media skills

You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.

If you’re searching for social media courses that can get you up to speed with the essentials, you’ve found the one you need here.

Discover some social media top tips

To help you get started with your business social media, you’ll learn about some of the fundamentals needed to run an effective campaign.

As well as looking at examples of different social media channels, you’ll explore some top tips for using them and how to measure success. You’ll also learn about some of the social media management tools that can help you succeed.

This course is for those seeking to develop their skills in social media for business. If you’re preparing to enter the workplace or looking to change careers, you’ll have the opportunity to learn about social media management. No prior experience or qualifications required.

Taught by

Mark S

Related Courses


3.3 rating, based on 3 reviews

Start your review of Digital Skills: Social Media

  • Sergiu N completed this course, spending 1 hours a week on it and found the course difficulty to be very easy.

    Very, very easy and basic course, did not get any value out of it, felt more like a buzzfeed article rather than a course. Waste of time
  • David Saldarriaga completed this course, spending 6 hours a week on it and found the course difficulty to be very easy.

    I loved this course because of the methodology and how easy it made learn all the content. It is so easy you don't feel an obligation to complete de course.
  • Anonymous

    Anonymous completed this course.

    Relevant information, could have been more advanced, but it is very good for a beginner to understand how social media works for a company, brand.

    Nicely done, Accenture!

Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free