Luxury Management
Hong Kong Polytechnic University via edX
Social Learning for Open Courses
Join one of our cohorts to learn from instructors, experts, or each other with weekly live streams.
-
freeCodeCamp
Free Web Development BootcampThis six-week bootcamp with weekly live streams is led by technologist Jessica Rose and built around freeCodeCamp's Responsive Web Design Certification. You'll learn HTML, CSS, and accessible and responsive web design.
Jan 10, 20227232 enrolled
-
Coursera
Uncommon Sense TeachingA Cohort with the acclaimed Instructor Barbara Oakley with 4+ million learners worldwide. This course weaves late-breaking insights from neuroscience with practical new approaches from the classroom.
Jan 17, 2022578 enrolled
Overview
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.
Concepts and applications will be introduced through textbooks, selected journal articles and field visits.
Note that this course is priced at USD $198.
Syllabus
Week 1: Essence of the Luxury Industry
Evaluate and discuss the essence of luxury brand management
Week 2: Luxury Brand Power and Lifecycle
Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be managed
Week 3: The Luxury Client
Analyse critically the behaviour of luxury clientele and the long-term trends in the luxury market. Identify major research areas and issues, analyse and evaluate the literature on luxury brand management
Week 4: Luxury Brand Identity
Understand brand DNA and Codes of luxury brands through case studies
Week 5: International Distribution and Retailing of Luxury
Analyse the trends and systems of international distribution and retailing of luxury brands, and the impact of technology on these trends and systems
Week 6: Managing Luxury Brand Creation, Communication and Sustainability
Brand creation, communication and sustainability in the hospitality and tourism industry
Week 7: Luxury Management in the Fashion and Lifestyle Sector
Case studies for luxury management in the fashion industry
Week 8: Luxury Management in the Hospitality Industry
Case studies for luxury management in the hospitality industry
Taught by
Hanqin Qiu
Related Courses
-
International Hospitality Management
2.0 -
Managing Marketing in the Hospitality and Tourism Industry
-
Innovation and Technology Management in Tourism and Hospitality
-
Managing Human Resources in the Hospitality and Tourism Industry
-
Management of Fashion and Luxury Companies
5.0 -
Hospitality Industry in Tourism
Never Stop Learning!
