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Explore Commerce Strategies

Salesforce via Trailhead

Overview

Learn about the trends shaping ecommerce, and the tools and strategies for achieving success.
  • Understand the latest trends shaping B2C and B2B ecommerce.
  • Use first-party data to make better business decisions and thrive in the digital world.
  • Transition to direct to consumer (D2C) and build on the consumer connection to your brand.
  • Learn how planning and team alignment accelerate your B2B storefront implementation.

Syllabus

  • The State of Commerce
    • Assess the State of B2C Commerce
    • Examine Trends Impacting B2B Commerce
  • First-Party Data for Commerce
    • Understand the Importance of First-Party Data
    • Personalize Marketing and Online Buying Experiences
  • The Direct-to-Consumer Business Model
    • Evaluate Your D2C Readiness
    • Bring Your D2C Team Together
    • Create Customer-Centric Experiences
  • Implementing Ecommerce for B2B Businesses
    • Assess Business and Customer Needs
    • Align Your Team

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