- Understand the latest trends shaping B2C and B2B ecommerce.
- Use first-party data to make better business decisions and thrive in the digital world.
- Transition to direct to consumer (D2C) and build on the consumer connection to your brand.
- Learn how planning and team alignment accelerate your B2B storefront implementation.
Overview
Learn about the trends shaping ecommerce, and the tools and strategies for achieving success.
Syllabus
- The State of Commerce
- Assess the State of B2C Commerce
- Examine Trends Impacting B2B Commerce
- First-Party Data for Commerce
- Understand the Importance of First-Party Data
- Personalize Marketing and Online Buying Experiences
- The Direct-to-Consumer Business Model
- Evaluate Your D2C Readiness
- Bring Your D2C Team Together
- Create Customer-Centric Experiences
- Implementing Ecommerce for B2B Businesses
- Assess Business and Customer Needs
- Align Your Team