In a perfect world, great initiatives for change would get the attention they deserve. However, in reality, many initiatives fail to “make it” even with a great idea, product or service. They fail because they do not reach the audiences they need or communicate their value effectively.
In this course, you will learn how to build a brand that will get your cause the attention it deserves. A strong brand for your organization will help shape your communications, guide your visual identity, and inform your actions. By examining real-world examples from leading social impact organizations, you will be able to effectively use your time and resources to stand out from your competition.