Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

University of Maryland, College Park via Coursera

Go to class Write review

Details

Go to class

Provider

Coursera
Pricing

Free Online Course (Audit)
Languages

English
Certificate

Paid Certificate Available
Duration & workload

4 weeks long, 8-9 hours worth of material
Sessions

On-Demand
Subtitles

Arabic, French, Portuguese, Chinese, Italian, German, Russian, English, Spanish, Thai, Indonesian, Kazakh, Hindi, Swedish, Korean, Greek, Ukrainian, Japanese, Polish, Dutch, Turkish

Found in

Entrepreneurship Courses

Part of

Entrepreneurship: Launching an Innovative Business

4.0

Overview

Class Central Tips

This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.

Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:

* Identify and analyze entrepreneurial opportunities;
* Enhance your entrepreneurial mindset;
* Improve your strategic decision-making; and
* Build innovative business models.

Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

Syllabus

Introduction to Innovation and Entrepreneurship

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.

Entrepreneurial Mindset, Motivations, and Behaviors

This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

Industry Understanding

This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.

Customer Understanding and Business Modeling

This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.

Taught by

James Green

Reviews

4.1 rating, based on 32 Class Central reviews

4.7 rating at Coursera based on 1335 ratings

Start your review of Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

Kirill Soloviev

Kirill Soloviev completed this course, spending 3 hours a week on it and found the course difficulty to be easy.

The content of this course might appear rather simple and basic, but the best part is that it is rather well-structured and really helps you get your thinking organized in a systematic way. A good (if somewhat surface-level), precursor to more advan…

The content of this course might appear rather simple and basic, but the best part is that it is rather well-structured and really helps you get your thinking organized in a systematic way. A good (if somewhat surface-level), precursor to more advanced courses and reading, e.g. Business Models Generation. The course is also unique in offering 2 versions for each chunk of content: one is your typical MOOC-style short video with a talking head against the slides, and the other is a recording of a live classroom session (with the same lecturer and an audience of rather young students) that is has more Q&A going on and generally helps you immerse yourself better (while spending more time). You can mix and match the sessions to your liking, e.g. use the classroom versions for initial learning and regular versions for reviewing and reinforcing your knowledge.
Jade

Jade completed this course, spending 6 hours a week on it and found the course difficulty to be medium.

Very informative but take note it is time consuming watching the videos. You can pass the weekly assignments/quizzes just referring to the book that is used and the lecture slide pdfs but you will miss out on the interactive feeling of the classroom and some good thoughts and ideas. If you are planning a startup, I would recommend this course as a good guide and inspiration.
TALHA RAZI

TALHA RAZI completed this course, spending 8 hours a week on it and found the course difficulty to be medium.

Good Course..... It should be recommended to everyone of bachelors and masters students...... I learn many of things in this course....
Prathamesh Dastapure

Prathamesh Dastapure completed this course, spending 4 hours a week on it and found the course difficulty to be medium.

Quite a great way starting to understand the concept of entrepreneurship.The ideals are explained in brief along with examples and the study material is of great help.
Rui Lopes

Rui Lopes completed this course, spending 4 hours a week on it and found the course difficulty to be medium.

Recomend it for anyone thinking about starting a business.
Very complete checklist type course with good examples and powerfull guidelines.
The lecturer is very well prepared and the homework takes some time.
Mohamud Ahmed Ali

Mohamud Ahmed Ali is taking this course right now, spending 1 hours a week on it and found the course difficulty to be medium.

I am really interested to progress studying this course and finish understandably. Every person interests this course and I am of those who are interested Developing Innovative Ideas for New Companies
Sakshi Patkar

Sakshi Patkar completed this course, spending 6 hours a week on it and found the course difficulty to be medium.

Helpful for people aspiring to become entrepreneurs. power point presentations proved to b effective . the discussions students engaged in during sir james class was worth it.
Mohamed Hegazy

Mohamed Hegazy completed this course, spending 2 hours a week on it and found the course difficulty to be medium.

Great course I have enjoyed it.
I liked the part of selecting an industry
it really focuses on the early beginning of an entrepreneur
excellent lecturer prof. J Green
Tom Kawai @tomkawai

Tom Kawai completed this course.
Anonymous

Anonymous is taking this course right now.
Anderson Tan

Anderson Tan completed this course.
Sauro Grandi

Sauro Grandi completed this course.
Bety Álvarez

Bety Álvarez is taking this course right now.
HChan

HChan completed this course.
Nitin Binhani

Nitin Binhani completed this course, spending 12 hours a week on it and found the course difficulty to be hard.
Raphael Favero

Raphael Favero completed this course.
Kevin Marquez

Kevin Marquez is taking this course right now.
Medhat Ramadan Abdelghani Abdullah

Medhat Ramadan Abdelghani Abdullah is taking this course right now.
Aana

Aana completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
Kevin

Kevin completed this course.