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Microcredential

Entrepreneurship: Launching an Innovative Business

University of Maryland, College Park via Coursera Specialization

Overview

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.

Courses

Taught by

Dr. James V. Green, Dr. Thomas J. Mierzwa and Michael R. Pratt

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Reviews

4.0 rating, based on 1 reviews

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  • The course material was very good
    The course material was interesting to read. The instructors delivered the course material in a way that it was very receptive. Discussion forums were not very active.

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