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Setting Up Your Instagram Profile for Business and Marketing

Social Media College via FutureLearn


Discover the benefits of an Instagram Business Account

With over one billion monthly active users, Instagram is one of the largest and most profitable social media networks in the world.

On this two-week course, you’ll gain an introductory overview of Instagram and discover how to use marketing techniques to create organic growth and drive web traffic. You’ll develop a customer persona and brand voice, ensuring that every piece of content you post educates, engages, or inspires, appealing to your target audience.

Develop your Instagram marketing strategy

A clearly defined marketing strategy improves your reach, drives traffic, and impacts conversions.

On this course, you’ll examine marketing methods including business goal alignment and competitor analysis. Using your new skills, you’ll design actionable strategies to optimise your organisation’s reach.

Explore different social media content types

Whether your content is self-created, curated, or supplied externally, you’ll learn how to develop visual content that coincides with your marketing strategy.

You’ll be introduced to social media marketing techniques including influencer partnering and incentivised reshares, making sure you deliver on brand content, every time.

Learn the fundamentals of social media algorithms

By understanding the Instagram algorithms, you’ll ensure the highest level of engagement with your content.

You’ll discover how algorithms analyse your content and explore the factors that influence your ranking.

Using this knowledge, you’ll be able to make critical decisions that impact how your profile ranks against the competition.

By the end of this course, you’ll understand the advantages of an Instagram Business Account and how to develop an initial marketing strategy that builds on a comprehensive brand voice and clearly defined business goals.

This course is designed for marketers, advertisers, and individuals who want to expand their social media reach on the Instagram platform.

You’ll need to have the Instagram app on your phone.


  • Instagram Essentials
    • Welcome to Week 1
    • Introducing Us, Learning to Learn, Introducing You
    • Introduction to Instagram
    • Benefits of Instagram
    • Set Up Your Profile
    • Let's Review
  • Instagram Strategy and Algorithm
    • Welcome to Week 2
    • The Importance of Strategy
    • Understanding the Algorithms
    • Creating Your Instagram Strategy
    • Types of Content
    • Let's Review

Taught by

Daniele Tanner


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