Learn how you can supercharge your design by using data analysis with expert Lachezar Arabadzhiev, focusing on the core methodologies that are used today.
Design Powered by Data: Getting Started with UX Web Analytics
Overview
Syllabus
Introduction
- UX analysis: A world between data and design
- What is UX analysis?
- What are some UX analytics tools?
- Event tracking and analysis
- Customer journey mapping
- Funnel analysis with Google Analytics 4
- Segmentation strategies in Google Analytics 4
- A/B testing and experiments
- Next steps
Taught by
Lachezar Arabadzhiev
