Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business.
Overview
Syllabus
Introduction
- Write an effective press release
- What is a press release?
- Why is a press release important?
- Press release vs. media alert
- Define your news
- Gather assets
- Write an outline
- Write a headline and subhead
- Write the first paragraph
- Gather stakeholder quotes
- Connect to trends
- Gather testimonial quotes
- How to distribute your press release on newswires
- How to use social media to amplify your press release
- How to build a media strategy for your press release
- How to share your press release in marketing collateral
- How to further hone your press release skills
Taught by
Andrea Holland
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