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LinkedIn Learning

Ideation for Marketers

via LinkedIn Learning

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Overview

Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.

Syllabus

Introduction
  • Why brainstorming
  • What is brainstorming?
1. The Brainstorming Process
  • How brainstorming works
  • The rules of brainstorming
  • Setting the goal
2. Brainstorming Approaches
  • Individual vs. team brainstorming
  • Adapting techniques
3. Brainstorming Session
  • Starting a brainstorming session
  • Keeping the session flowing
  • Selecting and executing on techniques
4. Ideation Techniques
  • Brainwriting
  • Bubbles
  • Mind mapping
  • A new perspective
  • Why not?
  • Random word
  • Forced ranking
  • Storyboarding
  • The five whys
  • Card sorting
  • Tough questions
  • Reverse brainstorming
5. Further Concepts
  • Stages of problem-solving
  • How creativity works
  • Ideation resources
Conclusion
  • Next steps

Taught by

Brad Batesole

Reviews

4.6 rating at LinkedIn Learning based on 128 ratings

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