Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.
Overview
Syllabus
Introduction
- A challenging and critical role
- Understand your boss's expectations
- Build relationships with your peers
- Meet your new team
- Understand your market conditions
- Examine your resources
- Define marketing objectives
- Lead the planning process
- Assess your team's capabilities
- Build the right structure
- Recruit the best talent
- Training and development for your team
- Create key performance indicators
- Manage unexpected events
- Lead marketing initiatives
- Continue developing your career
Taught by
Drew Boyd
