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LinkedIn Learning

Learning Google AdSense

via LinkedIn Learning

Overview

Learn how to generate revenue from your website by displaying ads with Google AdSense.

Syllabus

Introduction
  • Generate revenue with AdSense
1. Understanding Google AdSense
  • Display advertising basics
  • Discover ad networks
  • When to use AdSense
  • Understanding earning power
2. Get Started with AdSense
  • Initial AdSense setup
  • AdSense user interface tour
  • Request consent from your users
3. Configure Ads
  • Enabling auto ads
  • Understanding ad units
  • Create a new ad unit
4. Customize Your AdSense Experience
  • Custom channels
  • URL channels
  • Using AdSense for games and video
  • Allow and block ads
  • Maximize AdSense revenue
  • Using AdSense with multiple websites
  • Install the Google Publisher Toolbar
5. Measure AdSense Performance
  • Understanding key ad performance metrics
  • Review the AdSense Dashboard
  • Tour of the AdSense Performance reports tab
  • Sort and filter report information
  • Create custom reports
  • Export data
6. Advanced Administration
  • Review payment settings
  • Understanding policy violations
  • Download the AdSense app
Conclusion
  • AdSense resources

Taught by

Anson Alexander

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