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LinkedIn Learning

Learning YouTube Analytics

via LinkedIn Learning

Overview

Learn about YouTube Analytics, the interactive reporting system that can provide valuable data for channel and video creators.

Syllabus

Introduction
  • Discover the power of YouTube analytics
  • What you should know
1. Overview Anayltics
  • Overview dashboard
  • The "See More" window
  • Views
  • Watch time
  • Subscriber analytics
  • Revenue and ad rates
  • Realtime
2. Reach Analytics
  • Reach dashboard
  • Impressions
  • Click-through rate
  • Unique viewers
  • Traffic sources
3. Engagement Analytics
  • Engagement dashboard
  • Average view duration
  • Audience retention
  • Likes vs. dislikes
4. Audience Analytics
  • Audience dashboard
  • Subscriber bell notifications
  • Audience demographics: Gender
  • Audience demographics: Age
  • Audience demographics: Top countries
  • Top subtitle or CC languages
5. Revenue Analytics
  • Revenue dashboard
  • Estimated revenue
  • Estimated monetized playbacks
  • Playback-based CPM
  • Revenue sources
  • Ad types
  • Top-earning videos
Conclusion
  • Keep on YouTubing

Taught by

Ash Blodgett

Reviews

4.8 rating at LinkedIn Learning based on 55 ratings

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