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LinkedIn Learning

Marketing Ethics

via LinkedIn Learning

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Overview

Make sure your marketing organization conducts itself in an ethical way. Learn how to implement and reinforce ethical marketing practices that protect your company and customers.

Syllabus

Introduction
  • Starting with your employees
1. Laying the Foundation for Marketing Ethics
  • Defining your marketing ethics
  • Identifying problem areas
  • Building a culture of marketing ethics
  • Learning by example: Leaders and ethics
2. Ethical Practices
  • Understanding ethics in digital media
  • Learning ethics in advertising
  • Applying ethics in public relations
  • Using ethics in cause marketing
3. Training and Reinforcing Ethics
  • Training an ethics-minded marketing team
  • Reinforcing ethical decision-making
  • Testing and advancing in ethics
  • Measuring ethical behavior
4. Marketing Ethics Challenges
  • Case study challenge: Going green
  • Case study challenge: AI
  • Case study challenge: Data and privacy
Conclusion
  • Next steps

Taught by

Deirdre Breakenridge

Reviews

4.6 rating at LinkedIn Learning based on 53 ratings

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