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TikTok Marketing 101: Grow your brand & business

via Skillshare


Learn how TikTok marketing works

In this course you will learn everything that you need to know to grow your following, create a community and make money on TikTok. We are Janosch & Nils from BraveArt Media, a german social media marketing agency that works with big companies and personal brands on their social media strategies. This course is the essence of what we learned in the last months by managing multiple TikTok accounts and experimenting with the app.

TikTok: Your chance to break through the crowded social media landscape of 2020

TikTok is the ultimate chance if you are trying to grow your company and brand in 2020! Imagine you started posting on Instagram in 2013… that’s exactly what it’s like to start on TikTok today! I do not use this lightly, but this really is a chance that you probably get once in a lifetime.

The complete curriculum for TikTok marketing

This course will teach you everything there is about TikTok marketing right now. You will learn:

  • How the TikTok platform and its algorithm works

  • How you can create viral content without professional equipment

  • What content formats work best on TikTok

  • How you can leverage promotions & influencer marketing for even faster growth

  • How you can monetize your following to drive value for your brand

  • How already successful influencers and brands are using the app

The ultimate resource for TikTok marketing

This course will teach you everything that you need to know. Besides that, the course comes with several other really nice benefits:

  • Always up-to-date: If there are any major changes or updates, you can be sure that we add new content to the course accordingly, so you will only have to buy the course once and you will get free updates for infinity :)

  • Extra templates & checklists: With the videos

  • We will answer all of your questions in our students-only Q&A forum

The best time to post on TikTok was yesterday… so start now!

This is your chance to get ahead of your competition! Even many of the huge brands haven’t started posting on TikTok yet, so this is the best chance that you will get to kickstart your company’s social media presence, dominate your niche and drive sales for your company.


  • Introduction
  • About the platform
  • Account setup
  • App walkthrough
  • "For you" page & the TikTok algorithm
  • User groups & user behavior
  • Finding your target audience
  • Optimizing your TikTok profile
  • Different content formats on TikTok
  • How to create viral content on TikTok
  • Analysis & content optimization
  • Things to look out for when creating TikTok content
  • The creative process: Finding good content ideas consistently
  • Filming your videos with TikTok
  • Editing & optimizing your videos with TikTok
  • Case study: How Anna from @annasjournal produces her TikTok videos
  • Creating a content plan
  • Everything you need to know about TikTok hashtags
  • Collaborations with other creators on TikTok
  • Giveaways on TikTok
  • Community interaction
  • Shoutouts & paid promotions
  • TikTok Ads & the TikTok creator marketplace
  • Advertising campaigns
  • Monetization situation
  • Using TikTok for cross-platform growth
  • Earning money as an influencer
  • Case study @annasjournal: More than 18k followers in less than 6 weeks on TikTok
  • Case study @gymshark: Huge success through early adoption & great influencer marketing
  • Case study @washingtonpost: Getting rid of a sophisticated & boring image
  • An outlook on the future of TikTok
  • Outro: Thanks for watching to the end!

Taught by

Janosch Herrmann

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